Job title: Media Planning Manager
Reporting to: Director, Planning
Location, Country: Bangkok, Thailand
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
3 Best Things About The Job
- Be a part of the largest marketing services group in the world and work with a diverse group of people across our network.
- Work on one of the most premium brands
- Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.
Our Attitude Of Positive Provocation Is Enabled By
- The deep Knowledge we have of our clients business
- The confidence to Challenge whats gone before
- The Support to go further than we thought possible
Measures Of Success
In three months:
- A good understanding of the clients business and develop a great working relationship with key client contacts.
- Demonstrate good collaboration with various divisions and teams across markets.
- Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
- Good time management skill and able to follow through on process and delivery timelines.
In Six Months
- Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
- Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
- Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
In 12 Months
- Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
- Ensured implementation of campaigns that help drive revenue growth.
- Delivered good campaigns with strong business results worthy of awards submissions.
Responsibilities Of The Role
- Develop and build relationships with clients, be a trusted advisor on account requirements.
- Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
- Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
- Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
- Work with the team on competitive reporting and analysis.
- Propose and implement new planning approaches, ideas and product offerings.
- Support contractual discussions with key media vendors and trading commitments for the client.
- Keep a close ear to the ground on new opportunities to take to clients.
- Help guide and advise the wider team on best practices, innovation and work processes.
- Champion the growth and development of Agency services beyond media planning and buying.
- Work with internal specialist resources and group resources.
- Manage and develop your direct reports.
What You Will Need
- Experience at least 3 years or more in media/marketing industry.
- Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
- Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
- A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
- Strong communication and presentation skills.
- Fluent English communication skills.
Life At WPP Media & Benefits
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