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Central Retail

Merchandise Concept Manager (Trade Marketing)

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  • Posted 8 hours ago
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Job Description

1 Vacancies:

  • For Heath/PET'N Me 1 Position

Key Roles and Responsibilities:

  • Drive the end-to-end creative process, from ideation to implementation, of new merchandise concepts for assigned product categories, including strategic direction, branding, business models, and category strategies.
  • Develop tailored merchandise strategies, store layouts, and category tactics to meet customer needs and enhance value by store format.
  • Lead the development and evolution of merchandise concepts using insights from global and local market trends, customer behavior analysis, and competitive benchmarking.
  • Monitor P&L performance, ensuring sales and profit optimization for assigned categories through category management processes such as range management, assortment selection, and space optimization.
  • Utilize customer insights, basket analysis, and data-driven decision-making to deliver the highest sales and operational efficiency for each product category.
  • Collaborate with cross-functional teams, including concept commercial and communication teams, to create and execute a robust commercial strategy.
  • Ensure operational excellence and seamless execution of new merchandise concepts across all stores.
  • Lead category-specific projects, driving strategy and execution with agility while managing all details with precision.

Qualification:

  • Bachelor's or Master's Degree in Marketing, Business Administration, or a related field.
  • At least 5 years of experience in product or category marketing/branding in the food retail (supermarkets, convenience stores) or FMCG industries.
  • Comfortable working in a start-up-like environment with the ability to manage both high-level strategy and detailed execution with agility.
  • Strong project management skills with an advanced capability to drive results.
  • Excellent analytical skills combined with creative problem-solving abilities.
  • Strong interpersonal, communication, and presentation skills.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Strong organizational and time management skills.
  • Ability to work at the Central Chaengwattana Office Tower.

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About Company

Job ID: 144509361