MICE Sales Manager

The MICE Sales Manager is responsible for generating and growing revenue from the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment. The role focuses on acquiring new business, maintaining strong client relationships, and converting opportunities into confirmed events while ensuring exceptional guest experiences and achieving revenue targets.

• Identify and develop new MICE business opportunities from corporate companies, event organizers, travel agencies, destination management companies (DMCs), and government organizations.
• Prospect new clients through sales calls, networking events, exhibitions, and industry associations.
• Maintain a healthy sales pipeline and consistently generate qualified leads.
• Conduct regular sales visits and client presentations.

• Achieve monthly, quarterly, and annual MICE sales targets.
• Prepare competitive proposals, quotations, and contracts.
• Negotiate pricing and event packages while maximizing profitability.
• Upsell accommodation, food & beverage, audiovisual services, and other hotel facilities.
• Forecast revenue and maintain accurate sales reports.

• Build long-term relationships with key corporate accounts and event planners.
• Maintain regular communication with existing clients to encourage repeat business.
• Handle client inquiries promptly and professionally.
• Conduct site inspections and hotel presentations for prospective clients.

• Work closely with the Events, Banquet, Operations, Revenue Management, and Front Office teams to ensure smooth event execution.
• Conduct pre-event meetings and ensure all client requirements are communicated accurately.
• Follow up after each event to obtain feedback and strengthen client relationships.

• Monitor competitors, pricing, and market trends.
• Identify emerging business opportunities and industry developments.
• Recommend promotional campaigns and sales initiatives to increase market share.

• Maintain accurate client records using the hotel's CRM system.
• Submit weekly sales activity reports and revenue forecasts.
• Ensure all contracts comply with company policies and procedures.

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 3–5 years of hotel sales experience with at least 2 years in MICE sales.
• Proven experience in achieving sales targets within the hospitality industry.
• Existing network of corporate clients and event planners is highly preferred.
• Experience with international hotel brands is an advantage.

• Strong negotiation and closing skills
• Excellent communication and presentation skills
• Relationship-building and networking abilities
• Commercial and revenue-focused mindset
• Strong organizational and time management skills
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office and CRM systems
• Fluency in English; additional languages are an advantage

• Monthly and annual MICE revenue achieved
• Number of new corporate accounts acquired
• Conversion rate from inquiries to confirmed events
• Total room nights generated through MICE business
• Banquet and catering revenue
• Client retention and repeat business
• Customer satisfaction and event feedback scores
• Sales pipeline value and forecast accuracy