Job Purpose
The Modern Trade sales manager is responsible for managing and growing sales through modern trade channels in Thailand. The role focuses on key account management, sales target achievement, customer negotiations, promotional activities, sales forecasting, and managing the Modern Trade Sales team.
Key Responsibilities
- Manage sales performance of assigned Modern Trade accounts to achieve monthly and annual sales targets.
- Develop and maintain strong relationships with key customers, buyers, and category managers.
- Negotiate pricing, trading terms, promotions, product listings, and other commercial agreements with customers.
- Prepare sales plans and account action plans to drive sales growth and increase product penetration.
- Monitor sell-in, sell-out, stock levels, product performance, and promotional results.
- Work closely with customers to improve product visibility, assortment, and in-store execution.
- Plan and coordinate promotional campaigns with Marketing and Product Management.
- Prepare monthly sales forecasts and provide sales performance reports to management.
- Monitor competitor activities, pricing, promotions, and market trends.
- Coordinate with Planning, Logistics, Sales Admin, Finance, Marketing, Product Management, and After-Sales Service to ensure smooth operations.
- Lead, coach, and support the Modern Trade Sales Team to achieve individual and team sales targets.
- Monitor team performance and provide regular coaching and feedback.
- Resolve customer issues and ensure a high level of customer satisfaction.
- Manage sales and promotional expenses within the approved budget.
Qualifications
- Bachelor's degree in business administration, Marketing, Management, or a related field.
- Minimum 5–7 years of experience in Sales, Key Account Management, or Modern Trade.
- Experience in managing Modern Trade customers in Thailand.
- Previous experience managing or supervising a sales team is preferred.
- Experience in home appliances, electrical appliances, consumer electronics, building materials, FMCG, or related industries is an advantage.
- Good knowledge of Modern Trade operations, sales planning, forecasting, and commercial negotiations.
- Good analytical, negotiation, communication, and problem-solving skills.
- Strong leadership and people management skills.
- Good command of English and Thai.
