We need a Multi-Channel Media Buyer who specializes in direct response to drive cold traffic that converts into affiliate sales. You will work hand-in-hand with our CRO Landing Page Specialist to grow this revenue stream.
Responsibilities
- Multi-Channel Strategy: Launch, manage, and scale campaigns across:
- Social: Meta (Facebook/Instagram), TikTok, and Pinterest.
- Native: MGID, Taboola, or Outbrain.
- Search: Google Ads and Microsoft Ads (Bing).
- The Arbitrage Mindset: You understand the math of buying clicks and selling affiliate conversions. You know how to use cheap social/native clicks to feed retargeting lists for higher-intent search campaigns.
- Creative Testing: You are relentless about testing Stop the Scroll creatives on Social and High CTR headlines on Native. You will provide feedback to the design team (e.g., We need UGC-style videos for TikTok or We need medical style images for Native).
- Policy Compliance: You know how to run Bridge Pages and Listicles on strict platforms (Google/Meta) without getting flagged. You understand the nuances of compliant advertorials.
- Tracking & Attribution: You are an expert in tracking pixels (Voluum, RedTrack, GTM) and ensuring accurate data flow between the ad platforms and our affiliate networks.
- AI Creative Production: Use Generative AI (Midjourney, Runway, or similar) to rapidly produce and iterate on Stop the Scroll images and video hooks for Meta, TikTok, and Native platforms.
- Rapid Prototyping: Transform winning static concepts into high-converting video assets using AI video tools to combat ad fatigue without needing a full production crew.
Requirements
- Proven Experience: You must show a track record of managing $10k+/month in spend specifically for Affiliate, Lead Gen, or Arbitrage campaigns.
- Social & Native Expertise: Deep experience with Meta Ads and MGID is a must.
- Search Proficency: Experience with Google/Microsoft Ads is highly preferred.
- The Listicle Flow: You understand why we send traffic to a Top 5 Review page rather than a direct affiliate link, and you know how to warm up that traffic.
- Hands-on experience using AI for ad creative (e.g., generating realistic lifestyle imagery or AI-driven video B-roll).
