Role Purpose
The National Fitness Manager (NFM) owns the Personal Training (PT) business across the entire Anytime Fitness Thailand network. The role is accountable for national PT revenue, member fitness experience, and the development of all PT-facing leaders and trainers. The NFM sets the standard, builds the bench, and protects the brand. This is a strategic leadership role, not a club-level coaching role.
National Fitness Manager (NFM) Personal Training (PT) Anytime Fitness Thailand PT PT NFM
Key Relationships
- VP / Country Director - direct line manager. Strategic alignment, P&L accountability.
- National Sales Manager (NSM) - peer. Joint ownership of the member-to-PT conversion funnel.
- Regional Operations Manager (ROM) and Area Business Manager (ABM) - peer. Joint accountability for club-level PT execution.
- Marketing - peer. Inputs to PT campaigns, retention messaging, and member journey.
- HR - peer. Hiring pipeline, performance management, and PT learning calendar.
- Finance - peer. PT revenue forecasting, commission cost management, and BSC bonus calculations.
Main Responsibilities
- National PT Strategy and P&L
- Own the national PT revenue line and deliver against AOP, BAM, and quarterly forecasts.
- Build and maintain the PT pricing architecture, package mix, and ASP discipline across all clubs.
- Manage PT commission cost as a % of PT revenue within the ceiling agreed with Finance.
- Forecast PT revenue monthly with the Finance team and lead the variance analysis.
- PT AOP, BAM PT
- AFM Leadership and Development
- Line-manage all Area Fitness Managers across the network.
- Run a monthly AFM 1-2-1 cadence using the bilingual NFM-to-AFM template (linked to the AFM BSC scorecard).
- Coach AFMs on PT sales, team management, and operational standards. Build their leadership capability.
- Manage AFM performance via the AFM Scorecard (16 KPIs across the four BSC pillars) and quarterly bonus calculator.
- Area Fitness Manager 1-2-1 AFM Scorecard
- Personal Trainer Standards and Capability
- Set and enforce national PT operating standards: consultations, programme design, reassessments, and client communication.
- Own the PT certification and Continuing Education Credit (CEC) calendar. No PT trains a paying client without current credentials.
- Build and maintain the National PT Education framework, partnering with Inspire Brands Asia where appropriate.
- Conduct quarterly PT capability audits in clubs (in-person observation, not desk review).
- PT CEC
- Member Experience and Retention
- Own the PT side of the member journey - from new joining member through Famous 4, RAFA, first session, reassessment, and renewal.
- Drive PT client OSAT (Medallia) scores in line with brand standards. Lead remediation in clubs scoring red on OSAT.
- Drive PT client 90-day retention and reassessment completion as the two leading indicators of LTV.
- Partner with the Attrition Task Force on PT client win-back and at-risk intervention.
- PT Medallia OSAT PT 90
- Sales Funnel Partnership with NSM
- Co-own the member-to-PT conversion rate with the National Sales Manager. Both leaders share this KPI.
- Ensure every Brand Ambassador and Membership Relations Specialist is trained on the PT handover and Famous 4 / RAFA process.
- Audit the PT consult and close rate weekly. Identify clubs falling below benchmark and intervene.
- National Sales Manager PT Famous 4 / RAFA
- New Club PT Readiness
- Ensure every new club has a fully hired, certified, and floor-ready PT team 30 days before opening day.
- Partner with HR on the recruit-ahead pipeline as the network scales toward 30+ clubs.
- Lead PT pre-opening training, including the company onboarding programme and brand consultation standards.
- PT 30
- Systems, Reporting and Compliance
- Drive adoption of the PT systems and apps used across the network (programme delivery, client management, billing).
- Own the National PT Dashboard. Report weekly to the VP and monthly to the leadership team and investors.
- Ensure full compliance with EzyPay PT billing setup, contract terms, and refund policy.
- PT PT EzyPay
- Personal Conduct
- Live the brand. Personal fitness, professionalism, and presentation are non-negotiable for this role.
- Travel nationally to clubs on a published cadence. Time on club floors is a job expectation, not a discretionary activity.
- This role does not require a personal client roster. The NFM only takes clients in exceptional cases (talent calibration, VIP retention) and only with VP approval.
- VP
