About DAILYPALDAILYPAL is a fast-growing premium beauty importer, distributor, and retailer behind some of Thailand's most exciting K-beauty and Western cosmetic brands. We're in the middle of our most significant phase yet: growing the team and building the foundation for a clear path to becoming one of Thailand's leading beauty companies — with a growing multi-brand portfolio, our own channels, and a house brand on the horizon.
The Opportunity
DAILYPAL is looking for an experienced Head of Offline Retail to own it end to end: the strategy, the P&L, the key retailer relationships, and the team that executes it. You'll unlock the offline potential of our exclusive brands by winning and growing listings with Thailand's leading beauty-specialty and modern-trade retailers, and by building out our own DAILYPAL flagship stores.
The ideal candidate has managed major modern-trade or specialty accounts in FMCG or leading beauty — you know how to open doors with top buyers, negotiate trade terms that work, and turn a listing into real sell-out. You're equally at home leading a joint business plan with a national retailer and building a team to a flawless in-store standard.
What You'll Own
- Own the offline strategy and P&L. Build the 2027 offline plan and own its number — sales, margin, trade spend, and market share.
- Own the key accounts. The relationships and contracts with Thailand's leading beauty-specialty and modern-trade retailers — be the trusted partner to their key buyers.
- Lead joint business planning. Run the plan with each account — listings, promotions, investment, and growth drivers — aligned to our brand plans.
- Negotiate trade terms. Margins, listing terms, trade spend, and agreements — optimized for ROI, not just volume.
- Drive sell-in and sell-out. Win listings for our exclusive brands (starting with So Natural), then grow sell-through by account — with perfect in-store execution, category share, and a premium presence on shelf.
- Own DAILYPAL flagship expansion. The site, format, and economics of our own stores.
- Build and lead the offline team. Retail operations, the BA pool, scheduling, and incentives — coached to a premium standard.
- Run it on data. Turn sell-through, listing depth, and account profitability into the next move; partner with brand, supply chain, and finance.
What We're Looking For
- 5+ years in Key Account Management in leading beauty or FMCG — you've owned major modern-trade and/or beauty-specialty accounts at a national level.
- A proven negotiator and commercial owner. Trade terms, joint business planning, promotional ROI, and account P&L are second nature.
- A builder and team leader. You can stand up and lead a retail / BA team, and you're excited to build the function, not inherit one.
- High standards for retail experience. You care how a premium brand looks and feels on shelf.
- Strong Thai and solid English; comfortable turning sales data into decisions.
