About the Role
This is a pivotal role responsible for building and managing both Key Account (KA) and Independent Retailer (IR) channels in Thailand. You will own the Thailand offline P&L, develop the go-to-market strategy, and lead Anker's offline expansion from Bangkok to nationwide coverage.
Key Responsibilities
KA (Key Account) Management:
- Lead negotiations with major retail partners — Power Buy, Banana IT, Jaymart, 7-Eleven, AIS/TrueMove/dtac shops
- Develop Joint Business Plans (JBP) with top accounts — negotiate shelf space, in-store placement, promotional calendar
- Drive sell-through: monitor POS data, manage inventory, optimize product assortment by store tier
IR (Independent Retailer) Management:
- Design the IR distribution model — distributor selection, territory mapping, coverage planning
- Set trade programs — margin structure, volume rebates, display incentives
- Deploy and manage field sales / merchandising teams for nationwide IR coverage
Business Operations:
- Own Thailand offline P&L — revenue, gross margin, trade spend ROI
- Forecast demand and coordinate with supply chain for Thailand market inventory
- Monitor competitive landscape and report to regional leadership
Qualifications
Must Have:
- 10+ years in consumer electronics / 3C offline sales in Thailand
- Proven track record managing both KA (Modern Trade) and IR (Traditional Trade)
- Existing relationships with Thai retailers and distributors
- Strong business negotiation and JBP experience
- Thai fluency (native/business) + English (business level)
- Data-driven — comfortable with sell-out data, POS reports, channel analytics
Preferred:
- Experience in mobile accessories, charging, or audio categories
- Experience building offline channel from early stage (0-to-1)
- Background in multinational consumer electronics brands (Samsung, Xiaomi, OPPO, etc.)
- Familiarity with Synnex, Com7, JIB, D-Com distributor networks
What We Offer
- Competitive salary with performance-based bonus
- Build and lead the Thailand offline business from the ground up
- Career growth in a global consumer electronics leader (100+ countries)
- High autonomy with direct exposure to regional leadership
- Comprehensive benefits package
About Anker Innovations
Anker Innovations (SZ: 300866) is a global leader in consumer electronics, with flagship brands including Anker (charging), Soundcore (audio), eufy (smart home), and Nebula (projection). Anker is the #1 selling charging brand on Amazon globally, and a pioneer in GaN fast-charging technology. We are investing aggressively to expand our offline presence in Southeast Asia — and Thailand is central to that vision.
