About the Company:
Our Partner is an international company operating across multiple regions, delivering products and services that enhance consumer experiences.
Summary:
Responsible for planning and executing activation campaigns across online and offline channels (Marketplaces and Retailers), managing the online customer journey, collaborating with cross-functional teams, and coordinating with external partners to drive consumer engagement and brand activation.
Job Scope / Responsibilities:
- Develop and execute activation strategies and campaigns across both online and offline channels, including Marketplaces and Retailer.
- Plan, coordinate, and implement marketing initiatives to enhance brand awareness, consumer engagement, and customer experience across all touchpoints.
- Manage the online customer journey, ensuring a seamless and engaging experience across all digital platforms from discovery to interaction.
- Collaborate closely with cross-functional teams such as Trade Marketing, Brand, Sales, and Digital teams to ensure campaigns are aligned with marketing objectives.
- Monitor and analyze campaign performance, providing insights and recommendations to optimize engagement and brand impact.
- Manage budgets, timelines, and resources efficiently to ensure campaigns are delivered on schedule and within budget.
- Stay updated on market trends, competitors, and consumer behavior to identify new opportunities for brand activation.
- Coordinate with external partners, vendors, and agencies to execute both in-store and online promotional activities.
Qualifications / Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field. (Master's degree is a plus.)
- Proven experience in planning and executing activation campaigns across online and offline channels.
- Strong understanding of online customer journey, Marketplace dynamics, Retailer partnerships, and E-Retailer platforms.
- Excellent project management, communication, and analytical skills.
- Ability to balance multiple campaigns and priorities simultaneously.
- Proactive, creative, and results-oriented mindset.
- Fluent in Thai and English.
For more details or to apply, please contact me at [Confidential Information] or apply via the link.
