Job Summary
Marketing professional who able to initiate marketing strategies, develops marketing campaign, and execute as planned.
Job Description
- Support the development and execution of marketing plans and campaigns for One Bangkok Art & Culture across branding, communications, media, and public relations.
- Coordinate and implement integrated marketing communications (IMC) campaigns to promote Art & Culture programs, exhibitions, and activities across online and offline channels, including local and international media.
- Assist in gathering and analyzing data, insights, and cultural trends to support campaign planning and optimization.
- Coordinate with internal teams and external partners (artists, curators, galleries, organizers, and agencies) to ensure smooth and timely execution of campaigns and activities.
- Support outreach to international audiences and media by coordinating with global partners and assisting in campaign localization and distribution.
- Help define target audiences and ensure campaign materials are aligned with both local and international segments.
- Monitor budgets and track expenses to ensure alignment with approved plans.
- Track campaign performance and prepare reports on KPIs (e.g., awareness, engagement, footfall, media coverage), with recommendations for improvement.
- Support the planning and on-ground execution of Art & Culture activities, including exhibitions, installations, and events, ensuring strong marketing visibility and audience engagement.
Key Qualification
- Bachelor's or Master's degree in Marketing, Communications, Art Management, or a related field.
- Minimum 3–5 years of experience in marketing, communications, or related functions, preferably within Art & Culture, lifestyle, hospitality, or creative industries.
- Experience supporting integrated marketing campaigns across both online and offline channels.
- Familiarity with digital marketing tools, social media platforms, and emerging digital trends.
- Good command of English and computer literacy.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
- Detail-oriented and results-driven, with strong organizational and coordination abilities.
- Good understanding of Integrated Marketing Communications (IMC) principles and campaign execution.
- Strong project coordination and multitasking skills, with the ability to manage multiple priorities simultaneously.
- Problem-solving mindset and ability to work effectively under pressure in a fast-paced environment.
- Eager to learn, adaptable, and able to grow within a dynamic working environment.
Diversity brings us closer to the communities we serve
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.
