Online Commerce & Experience Manager (OnDemand)

About LEARN Corporation & OnDemand

LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that learning opportunities can improve one's quality of life, we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others, advancing Thai society together.

Across 12-plus business units - including OnDemand, Ignite, Skooldio, Learn Satit Pattana School, Crest School, and more - we reach hundreds of thousands of learners every year. Our dream is to serve as a private ministry of education, upgrading education nationwide and preparing every learner for the future.

OnDemand Education, a cornerstone of LEARN ecosystem, is more than a tutoring service, it's a trusted pathway to students dream careers. Through flexible live and online courses, we cover every core subject, Physics, Chemistry, Biology, Mathematics, English - and all Thai university-entrance requirements (TCAS). By combining expert instruction with personalized learning technology, OnDemand Education sharpens exam readiness and equips learners to achieve their future aspirations.

Join us and shape the next chapter of learning in Thailand.

Role Summary

Drive e-commerce growth through strategy and hands-on execution across existing and new channels, including the e-commerce website, social commerce (TikTok Shop, etc.), marketplaces, and affiliate programs. Collaborate with internal teams and external partners to optimize online revenue and expand reach across paid and organic channels.

What You'll Drive

• E-Commerce & Student Growth – Drive online course sales to achieve revenue, new student acquisition and retention targets, ensuring strong growth momentum across digital platforms.
• Investment & Ad Spend Management – Manage advertising investment with both strategic and hands-on oversight, optimizing spend efficiency to maximize ROI and continuously reduce customer acquisition cost (CAC).
• Performance Marketing Leadership – Lead and empower the performance marketing team across SEM/SEO, Display, Social, Affiliate and other channels, ensuring consistent channel growth and conversion improvement.
• Online Shopping Journey Optimization – Enhance the end-to-end online student journey—from discovery and enrollment through payment to post-learning engagement—improving funnel conversion and boosting retention and subscription renewal.
• Channel & Media Strategy – Define the right media mix, budget allocation and campaign mechanics to expand and improve performance across all key channels.
• Online Strategy Development – Set the overall online commerce strategy aligned with commercial and organizational goals, translating strategy into measurable results.
• Cross-Functional Collaboration – Partner with Commercial Marketing, Academic, Sales Branch, Telesales and Product teams to deliver a seamless omni-channel growth strategy.
• Strategic & Hands-On Leadership – Balance long-term strategic planning with direct involvement in critical projects to secure tangible impact and sustainable channel performance.

What You'll Bring

• Bachelor's degree in Marketing, Business or related field (Master's degree preferred).
• 7+ years of experience in E-Commerce, Digital Marketing or Performance Marketing.
• Strong expertise in ad spend management, SEM/SEO, social media and affiliate channels.
• In-depth understanding of online sales mechanics, funnel optimization and the digital student journey.
• Proven ability to lead performance marketing teams with a mix of strategic vision and execution capability.