Own Brand Marketing Manager (Contract)

Key Responsibility:

Brand Strategy & Campaign Execution

• Brand Development: Manage the strategic planning and marketing campaigns for the Own Brand proposition, delivering compelling communications that uplift quality perception and induce purchases.

• Concept Creation: Develop winning brand and product concepts, crafting strong marketing claims tailored to resonate with relevant customers.

• Content Leadership: Drive innovative online content marketing initiatives and oversee impactful offline platform implementations.

• Budget Management: Manage, control, and monitor the marketing budget throughout the year to ensure financial accuracy.

Cross-Functional Leadership & Creative Direction

• Stakeholder Alignment: Manage workflows across Business Units and key stakeholders to ensure the seamless delivery of business results and campaign objectives.

• Creative Briefing: Develop high-quality briefs with clear objectives for in-house creative designers and external agencies.

• Project Leadership: Take the lead on collaborative initiative projects and engage internal teams to build trust and awareness for the Own Brand internally.

Market Insights & Analytics

• Trend Analysis: Proactively study market trends and movements for both Global Own Brands and National Brands, sharing insights cross-functionally.

• Data-Driven Action: Analyze competitive marketing data, catch up on emerging trends, and interpret customer insights to form robust customer communication strategies.

• Campaign Evaluation: Continuously evaluate marketing campaigns to extract key learnings and implement improvements

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 3-5 years of experience at a managerial level in branding and/or trade management within an FMCG company or agency.
• Experience thriving in a fast-moving, dynamic environment.
• Brand Architecture: Deep understanding of branding approaches, brand strategy, and working with global brand guidelines.
• Tech-Savvy: Ability to utilize AI tools for presentations, campaign ideation, concept generation, and daily tasks.
• Agency Management: Skilled at managing, motivating, and providing constructive feedback to both agency partners and in-house creatives.
• Communication: Exceptional written and verbal communication, negotiation, and convincing skills.
• Working Style: Agile, proactive, and flexible with strong multi-tasking abilities. Open-minded with a positive, can-do attitude.
• Creative mindset with attention to detail
• Data-driven and results-oriented approach
• Ability to manage multiple priorities under tight timelines

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

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