We're hiring: Paid Media Optimization Manager
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Develop and execute paid media strategy across digital platforms including social media, search, display, and marketplace channels to drive brand visibility, traffic, and revenue growth.
- Lead end-to-end ads optimization process including media planning, budget allocation, targeting strategy, performance tracking, and ROI improvement.
- Act as the central performance marketing expert supporting Imported Brand, Licensing Brand, and Owned Brand teams with data-driven campaign recommendations.
- Collaborate with Brand Directors and Brand Managers to translate brand objectives into measurable media KPIs and conversion-focused campaigns.
- Manage and optimize advertising across platforms such as Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and other emerging digital channels.
- Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, conversion rate, engagement rate, and customer acquisition cost to ensure optimal return on investment.
- Develop data dashboards and performance reports to provide actionable insights for brand and commercial teams.
- Lead A/B testing initiatives for creatives, audience segments, bidding strategies, and landing pages to continuously improve performance efficiency.
- Oversee social media advertising strategy to ensure alignment between paid and organic content for cohesive brand storytelling.
- Manage media budgets across multiple brands, ensuring disciplined spending and performance accountability.
- Partner with E-Commerce, CRM, and Data teams to optimize conversion funnels and customer journey touchpoints.
- Evaluate and manage external media agencies (if applicable) to ensure strategic alignment and performance standards.
- Stay updated on digital marketing trends, algorithm updates, and emerging ad technologies to maintain competitive advantage.
- Establish performance benchmarks and best practices across all brand categories within the organization.
Qualifications:
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business, or related field
- Minimum 58 years of experience in performance marketing, digital advertising, or media optimization
- Strong hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and other paid media platforms Proven track record in improving ROAS and conversion efficiency
- Strong analytical skills with ability to interpret campaign data and translate into business actions
- Experience supporting multi-brand or multi-category business structures is preferred
- Familiar with analytics tools such as Google Analytics, Meta Business Suite, TikTok Business Center, and data visualization tools
- Strong budget management and forecasting capability
- Excellent communication and stakeholder management skills
- Data-driven, detail-oriented, agile, and commercially focused
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
