Job Summary:
The Partnership & Customer Activation Manager is responsible for executing end-to-end partnership and customer activation initiatives for High Net Worth (HNW), top spender, and affluent customer segments across Siam Piwat shopping centers. This role is accountable for developing and implementing partnership-driven campaigns, customer engagement activities, and privilege programs that support customer acquisition, retention, membership growth, and spending uplift. The role works closely with the HNW Personal Assistant team and cross-functional stakeholders to ensure smooth execution, strong stakeholder coordination, and measurable business results.
Responsibilities:
- Identify and develop strategic partnerships with local and international brands to create exclusive privileges, experiences, and engagement opportunities for target customer segments.
- Plan and execute partnership initiatives, customer campaigns, and engagement programs that support customer acquisition, retention, and business growth.
- Analyze customer insights, behaviors, and preferences to design customer journeys and personalized engagement strategies.
- Develop and implement activation campaigns and experiential programs for HNW, top spender, and affluent customer segments.
- Collaborate with internal stakeholders, including Marketing, Loyalty, Operations, Tenant Relations, and HNW Personal Assistant teams, to ensure seamless campaign execution.
- Coordinate with external partners to deliver customer privileges, events, and co-marketing activities that enhance customer value and brand experience.
- Monitor campaign performance, customer participation, spending behavior, and business outcomes, and provide recommendations for continuous improvement.
- Manage project timelines, budgets, and resources to ensure initiatives are delivered effectively and achieve targeted ROI.
- Prepare performance reports and present insights, opportunities, and action plans to support future customer engagement strategies.
- Stay updated on customer trends, luxury lifestyle, and emerging partnership opportunities to strengthen customer experience and competitive advantage.
- Strong understanding of customer segmentation, customer behavior analysis, and customer data analytics, with the ability to translate insights into actionable business strategies.
Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, Hospitality Management, Retail Management, Communications, or a related field.
- Minimum 6–8 years of experience in retail, luxury retail, customer engagement, partnership marketing, CRM, loyalty, event activation, or related commercial functions.
- Proven experience in shopping center, retail, luxury, premium customer, or lifestyle business environments is required.
- Experience in managing strategic partnerships, customer campaigns, or privilege programs for premium customer segments is highly preferred.
- Experience working with cross-functional teams and external partners in a matrix organization is preferred.
- Excellent both of Thai and English communication.
