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Cars24

Performance Marketing Lead - Australia

5-7 Years
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  • Posted 10 days ago
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Job Description

What Will You Drive

  • Full-Funnel Growth: Design, launch, and optimize performance marketing strategies across the entire demand funnel from awareness to conversion and remarketing.
  • Platform Mastery: Lead execution across Google, Metaowning channel mix, creative testing, audience strategies, and attribution.
  • iOS Expertise: Build and scale high-performing campaigns within Apples privacy-restricted environment using SKAdNetwork, modeled conversions, and first-party data.
  • Analytics & Measurement: Dissect funnel drop-offs, cohort behaviors, and conversion trends to inform campaign decisions. Strong comfort with data is a must.
  • Outcome Orientation: Own core business metrics like CAC & ROAS. Drive growth with a sharp eye on unit economics.
  • Stakeholder Management: Be the point person for platform reps (Google, Meta, Apple) and internal stakeholders (Product, Tech, Sales, Analytics team), tapping into betas, insights, and performance audits.
  • Hands-On Execution: This isn't a pure strategy role you'll be deep in the platforms daily, testing and tweaking for scale.

Who Are We Looking For

  • Experience: 5-7 years of hands-on experience in performance marketing for a digital-first business (preferably eCommerce or marketplaces).
  • Scaling: Proven track record of scaling iOS and web campaigns in privacy-first environments.
  • Analytics: Strong analytical orientation Ad platforms, Excel, GA4, attribution tools (like Branch).
  • Ownership: Experience managing large budgets (Over USD 1 Mn / year) and full-funnel strategy with measurable business outcomes.
  • Stakeholders: Confidence working directly with Meta & Google account managers.
  • Action: High bias for actionyou move fast, iterate, and drive results.
  • Context: Understanding of the Western / Australian consumer landscape is a plus.

Perks and benefits:

  • Thrive in a collaborative, high-ownership environment where ideas move fast and execution matters.
  • Enjoy a competitive salary along with performance-linked incentives that reward real impact.
  • Be part of the core team transforming how Australians buy & sell carsone seamless, digital experience at a time.

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About Company

Job ID: 112524963