Performance Marketing Manager

About the Company

FatakPay is a fast-growing fintech company based in Mumbai, focused on empowering the underserved workforce with accessible financial solutions such as instant loans and credit lines. As we continue to scale rapidly, FatakPay is expanding its product offerings to evolve into a financial wellness app, aiming to become a one-stop solution for all financial needs—from credit to savings and beyond.

Role Overview

We are hiring a Performance Marketing Manager who will be responsible for strategising, executing, and scaling paid marketing campaigns to maximise user acquisition at an optimised cost.

Key Responsibilities

• Develop and execute data-driven user acquisition strategies across Google, Meta, affiliates, and programmatic channels.
• Scale campaigns effectively while optimizing CAC (Customer Acquisition Cost)
• Track and optimise key metrics such as CTR, CPL, CAC and conversion rate across all channels.
• Lead A/B testing across creatives, audiences, landing pages, and campaign structures.
• Build and automate reporting dashboards using tools like Google Analytics, Looker Studio, and Excel.
• Collaborate with product, data, and business teams to align acquisition strategies with business goals.

Eligibility / Qualification

• Bachelors/ Master's degree in marketing or relevant fields.
• Certifications in Google Ads, Meta Ads, Google Analytics, etc. will be an added advantage.

Experience Required

• 2-4 years of relevant experience
• Industry Preference: (Fintech / NBFC / Banking / Financial Services/Performance agencies)