HEAD OF PERFORMANCE MARKETING
This role is a key driver in safeguarding the integrity of our systems and data while unlocking capacity for higher-value work across the organisation — a mindset that mirrors the standards we hold ourselves to as a business.
Responsibilities:
Strategy & Brand Understanding:
- Gain thorough understanding of the various brands DNAs, offline, websites and online goals
- Develop and execute successful SEO strategies
- Plan, implement, analyze and improve all SEO activities. Define, monitor, and analyze all available search KPI's to measure success and report on results
On-Page & Content Optimization:
- Actively manage all on-page SEO, including taxonomy, product naming standards, site architecture, canonicalization, link-building, schema and meta tags
- Recommend changes to the website architecture, content, linking and other factors to improve SEO positioning
- Optimize website content, landing pages and paid search copy. Direct off-page optimization projects (e.g. link-building)
Competitive Analysis:
- Consistently track and assess competitors and identify competitive opportunities. Analyze opportunities to increase rank for under performing competitive pages and provide specific and actionable recommendations
Cross-Functional Collaboration:
- Work with the web development team to ensure search marketing best practices are properly implemented on newly developed pages; ensure website navigation and coding best practices are properly implemented
- Work with Content, Product and the entire Marketing team to drive search marketing (SEO/SEM) efforts in content creation and content programming
- Work with teams in charge of social media and PPC to optimize campaigns
Reporting & Resource Management:
- Regularly report on the performance to the Management team
- Manage timelines, budgets, and other resources available for each brand's online SEO
Team Leadership:
- Lead and develop the team of SEO Specialists
Industry Awareness:
- Keep abreast of SEO and integrated marketing trends
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in SEO/SEM or digital performance marketing, including 2–3 years in a leadership role
- Proven track record as SEO/SEM Manager or similar leadership role
- Deep knowledge of SEO best practices, including Thai-language and local search nuances
- Working knowledge of HTML/CSS
- Strong experience in SEO/SEM reporting and analytics
- Hands-on with tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics/GA4, Search Console
- Technical SEO chops — crawling, indexing, sitemaps, robots.txt
- Fluent in Thai and English, with excellent communication skills
- Strong leadership and organisational skills, comfortable managing agencies and cross-functional teams
