Performance Marketing Manager/ Senior Manager

Performance Marketer

KEY RESPONSIBILITIES

• Build and manage all Meta and Google Ads campaigns — prospecting, retargeting,

lookalike audiences, and brand search

• Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and

GTM DataLayer across all website pages before any spend goes live

• Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative

rotation, and budget pacing

• Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz

completers — each with tailored creative and messaging

• Run weekly creative testing — identify best-performing hooks, formats, and CTAs.

Rotate creatives before fatigue sets in.

• Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they

compound.

• Manage Amazon Sponsored Products and Google PMax campaigns in coordination

with Marketplace Manager

• Maintain the GTM event audit document — every event, trigger, and DataLayer

variable documented

REQUIREMENTS

• 10+ years of hands-on performance marketing — campaign manager level,

not agency account management

• Proven track record managing Meta Ads budgets above ₹5L per month with

documented ROAS outcomes

• Deep working knowledge of Meta Business Manager, Ads Manager, Events

Manager, and CAPI setup

• Proficiency in Google Ads — Search, Display and Smart Bidding strategies
• GTM experience: able to create tags, triggers, and variables independently.

DataLayer troubleshooting.

• GA4 ecommerce setup: purchase events, custom dimensions, funnel exploration

reports

• Strong understanding of D2C conversion funnel — knows the difference between

ToF, MoF, and BoF

• Analytical — comfortable with Excel/Sheets, reading dashboards, and making

data-driven decisions fast

GOOD TO HAVE

• Experience with Klaviyo / MoEngage / Clevertap for audience syncing
• Familiarity with Shopify or Next.js pixel implementation
• Experience with Amazon Sponsored Ads and ACoS management
• Subscription-based D2C brand experience

About the Parent Company:

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a

dozen brands across financial services, technology, real estate and healthcare verticals.

Some of the notable brands owned by Finvasia are Fxview, Shoonya, ACT Trader,

CapitalWallet, Zulutrade, AAAfx, Gini Health,

bodyLoop, StackFlow, Finvasia estates, and portfolios.com Over the last 13 years of our

history,Finvasia has managed funds for some of the notable hedge funds of the Wall street,

launched the first and only commission free ecosystem for listed and fee based financial

products in India, provided technology to some of the notable listed and unlisted financial

services entities across the globe, launched medically proven diabetes reversal program and

engaged scientist from various specialised fields to build nano and micro medical devices

that can monitor and assist in various body functions.

Ethniq: Ethniq is a new company registered under the healthcare vertical of Finvasia. It

prepares & formulates Ayush & nutraceuticals medicines to be launched in the domestic

market as well as overseas.The core philosophy of the company lies in the patients outcome

& evidence based care. We adhere to all necessary protocols before launching our

medicines i.e devising new formulations, Lab testing/ pre clinical, Testing on sample

population, clinical trials & patents (wherever applicable)