Performance Marketing Specialist

Location: Bangkok, Thailand

Reports to: Performance Manager / Account Director

Role Overview

As an Ads & Performance Specialist, you will be the engine behind our clients growth. You will be responsible for the end-to-end execution of paid social campaigns, focusing on data-driven optimization to maximize ROI and reach. You will bridge the gap between creative content and technical performance, ensuring every Baht spent delivers measurable value.

Key Responsibilities

Campaign Management: Plan, set up, and manage full-funnel paid campaigns across Meta (Facebook/Instagram), TikTok Ads Manager, Google Ads, and LINE Ads Platform.

Optimization: Continuously monitor campaign pacing and performance; perform A/B testing on creatives, audiences, and landing pages to lower CPA and increase ROAS.

Data & Reporting: Track key performance indicators (KPIs) and provide weekly/monthly reports with actionable insights and strategic recommendations for clients.

Collaboration: Work closely with the Creative Team to provide data-backed briefs for high-converting ad visuals and copy.

Market Insight: Stay ahead of Thai digital trends, platform algorithm changes, and local consumer behavior to maintain a competitive edge.

Qualifications & Skills

Experience: 24 years of experience in performance marketing or biddable media, ideally within an agency environment.

Platform Expertise: Proven track record with Meta Business Suite and TikTok Ads. Familiarity with Google Analytics (GA4) and GTM is highly preferred.

Analytical Mindset: Strong ability to interpret complex data sets and translate them into simple, growth-oriented stories for clients.

Language: Fluency in Thai is essential for local campaign nuances; proficiency in English is a plus for international client reporting.