Performance Marketing Specialist

Requirements:

• Min 3-4+years of experience working as a Performance Marketing Associate or similar role
• Leverage paid channels to drive, website traffic, top funnel, lead velocity and conversions
• Solid and ongoing understanding of appropriate third party tools, and ability to integrate these tools
• Proficiency in Ad Content Creation,
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user s journey
• Measure, track and report on performance marketing efforts through structured dashboards

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Launch optimized online adverts to reach the target audience through Google Adwords, Facebook, LinkedIn, etc. to increase company and brand awareness
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs)
• Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Conduct market research to identify new opportunities
• Monitor competitors marketing activities