Performance Marketing Specialist

Job Description

Job ID: MJ000310

This role sits at the intersection of execution and analysis. You will run campaigns at meaningful scale, design

tests to measure their incremental impact, and translate the results into clear recommendations for how we

deploy growth capital. You will not be optimizing toward vanity metrics or chasing last-click ROAS. You will be

expected to interrogate the data, separate signal from noise, and build a defensible point of view on what is

actually working.

This role can be structured as an individual contributor or as a first-line manager with a small team, depending

on the candidate's strengths. Deep channel expertise is welcomed but not required. What matters is analytical

rigor and the ability to learn fast in a high-velocity environment. If you come from a consulting, analytics, or

growth background and want to apply that thinking to performance marketing, we want to hear from you.

We're evolving how this team works — sharpening how we measure and scale growth. This is a hands-on

opportunity to help shape that shift, not just run the existing playbook.

How You Will Work

You will operate with a clear scope and high accountability. We expect you to form hypotheses, test them, and

update your point of view based on what the evidence shows. You will have direct access to senior leadership

through regular reviews, and your analyses will inform decisions on where the company invests its growth

capital.

We are not looking for someone who runs the existing playbook. We are looking for someone sharp enough to

question it, structured enough to test it, and credible enough to change it.

Job Responsibilities

• Own a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets. Set targets, monitor pacing, and make trade-off decisions on bids, budgets, audiences, and creative with full ownership of outcomes.
• Measure what matters. Design and personally run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental contribution of your spend. Push back on attribution-based reporting when it overstates impact, and replace assumptions with evidence wherever possible.
• Work the data yourself. Pull, query, and validate data directly. You should be comfortable in SQL and able to build the analyses you need without waiting on the analytics team. Translate raw output into clear narratives that leadership and stakeholders can act on.
• Improve the operating rhythm. Identify manual reporting and optimization workflows that should be automated. Partner with analytics and engineering to put better tools in your team's hands. Faster cycle times and cleaner data are part of the job, not an afterthought.
• Collaborate across functions. Work with product, commercial, finance, and creative to ensure your campaigns are connected to broader business goals. Bring channel-level insights into cross-functional planning conversations and translate them into language non-marketers can use.
  
  

What We're Looking For

• Bachelor's degree in a STEM field — Statistics, Mathematics, Data Science, Computer Science, Engineering, or similar quantitative discipline. Candidates from strong, reputable universities preferred.
• 2–6 years of experience in performance marketing, growth, analytics, or consulting. Direct channel management experience is a plus, not a requirement.
• Strong analytical foundation. Comfortable with experiment design (A/B tests, holdouts, lift studies) and statistical reasoning, not just dashboard reading.
• Hands-on experience setting up and running your own A/B tests — not just interpreting results handed to you by an analytics team.
• Working proficiency in SQL. Able to pull and validate your own data rather than waiting on an analytics team.
• Demonstrated ability to build a point of view from data and defend it, not just report metrics.
• Comfortable in ambiguity and fast iteration. You'll be shaping process as much as executing it.
• Strong written and verbal communication — able to translate technical analysis into decisions non-technical stakeholders can act on.
• Prior exposure to performance marketing channels (Google, Meta, TikTok, programmatic) is a plus but not required.