Position Overview:
We are seeking a performance Media Specialist to support our Digital Performance and Customer Growth teams in driving key performance metrics such as CPA, ROAS, CPM, and CTR.
This role requires hands-on experience in managing paid social campaigns (Meta and TikTok), strong analytical skills, and the ability to interpret upper-funnel data beyond platform metrics, translating insights into brand impact within an omni-channel environment.
Key Responsibilities
- Execute and optimize paid social campaigns with a focus on upper-funnel objectives while aligning with lower-funnel business goals.
- Support analysis of campaign performance within an omni-channel context, identifying insights related to online and offline sales impact.
- Assist in preparing campaign data and reports for offline sales impact evaluation.
- Manage and optimize CPAS campaigns to drive marketplace performance and revenue growth.
- Monitor daily campaign performance and implement optimizations to improve efficiency (CPM, CTR, ROAS, CPA, etc.).
- Support budget allocation and pacing across upper-funnel, mid-funnel, and CPAS campaigns to ensure smooth delivery and target achievement.
- Assist in tracking implementation and ensure accurate campaign measurement across platforms.
- Prepare weekly and monthly performance reports with key findings, actionable recommendations.
Qualifications
- Bachelor's degree in marketing, Data Science, Economics, Media, or related field.
- At least 1 year of experience in Digital Performance Marketing (experience with Meta or TikTok is required; experience with LINE and X is a plus).
- Strong understanding of upper-funnel metrics (CPM, Reach, Frequency) and their relationship to lower-funnel performance outcomes.
- Experience managing or supporting CPAS campaigns on marketplace platforms.
- Basic understanding of omni-channel marketing concepts and measurements.
- Strong analytical mindset with proficiency in Excel or Google Sheets.
