Report directly to the VP of Campaign & Channel, ensuring alignment with overall business and commercial strategies while maintaining operational excellence in campaign execution.
Lead a team of 7 members in planning and executing major campaigns including Mega, Double Digit, Mid-Month, Payday, and seasonal campaigns.
Develop comprehensive campaign strategies to maximize GMV growth and optimize platform investments, including campaign positioning, USP, calendar, structure, barter package and resource allocation.
Serve as the project manager for Mega and Double Digit campaigns, coordinating key activities and timelines across functions like regional campaign team, Business Intelligence, Deal Hunting, User Incentives, Assortment, Marketing & Branding, Marketing Solutions, Flash Sales, Online Marketing, Onsite Assets, and Commercial teams.
Conduct daily performance reviews during campaigns, analyzing traffic and commercial metrics, identifying improvement areas, implementing action plans, and monitoring post-implementation results.
Lead post-campaign reviews to share insights, align messaging, and integrate learnings to improve future campaigns.
Analyze Mid-Month and Payday campaigns by assessing investments, evaluating performance outputs, and identifying areas for improvement. Develop and propose new strategies to enhance campaign effectiveness and drive GMV growth.
Assess the necessity of monthly mechanics under new directives to optimize marketing spend during BAU periods, plan relevant mechanics, and present findings to management to enhance campaign performance.
Own and manage campaign pages for barter and monetization initiatives. Support team members in providing suggestions / solutions to drive the pages CTR.
Design and oversee seller investment strategies, including discounts, seller vouchers, flexi combos, and co-funding mechanisms (e.g., Free Shipping), to encourage participation while minimizing operational work.
Conduct monthly performance reviews and present insights to the TH CEO, supporting data-driven decision-making.
Requirements
Job Requirements
Minimum of 4+ years of experience in e-commerce, management consulting, or strategy design.
Proficient in Microsoft Excel and PowerPoint, with strong analytical and presentation skills.
Ability to adapt effectively to changing priorities and thrive in a fast-paced environment.
Proactive attitude with excellent problem-solving abilities.
Strong teamwork and communication skills, with the ability to build relationships across diverse backgrounds and cultures.
