Pop-up Store Management
lg electronics thailand- Posted 8 months ago
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Job Description
About LG Electronics
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.
About the job
The Pop-up Store Management Specialist will be responsible for planning, executing, and managing pop-up store activations to drive brand engagement, and customer acquisition. This role involves coordinating with cross-functional teams to ensure seamless operations, from concept development to post-event analysis.
Key Responsibilities
Pop-up Store Strategy & Execution
- Develop and implement pop-up store concepts aligned with marketing and subscription business goals.
- Ensure brand consistency across all touchpoints (visuals, promotions, customer interactions).
Marketing & Promotion
- Collaborate with the marketing team to create campaigns (e.g., social media, email, in-store promotions) to drive foot traffic and subscriptions.
- Leverage data insights to optimize pop-up activations for maximum ROI.
Customer Engagement
- Train staff to deliver exceptional customer experiences that highlight subscription benefits.
- Gather feedback and insights to refine future pop-up strategies.
Cross-functional Coordination
- Work with sales teams to align pop-up activations with lead generation and conversion targets.
- Partner with IT/Operations for tech integrations (e.g., subscription sign-up kiosks, CRM updates).
Performance Analysis
- Track KPIs (e.g., foot traffic, conversion rates, subscription sign-ups) and report on success metrics.
- Recommend improvements based on post-event evaluations.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years in retail, events, or pop-up store management.
- Strong project management and multitasking abilities.
- Proficiency in marketing tools (e.g., CRM, analytics platforms).
- Creative problem-solving and vendor negotiation skills.
