Manages product portfolio to optimize performance and drive sustainable growth by identifying new business opportunities, emphasizing differentiated and innovative product to strengthen our current portfolio
Key Responsibilities:
Understand Thailand healthcare policy/marketing trends in 5-10 years and its impact on portfolio strategy
Knowledgeable in Vietnam healthcare business and policy/marketing trend
Understand TA strengths and disease standard of care and emerging treatment options both globally and locally by identifying attractive molecules for Thailand in key TAs
Develop and update portfolio strategy and TA specific strategy, in aligning with corporate objective and market opportunities
Set criteria and develop a rational for company product pipeline selection
Portfolio management including product selection, new product launch, and life cycle management in every stage of product
Accurately forecast stock requirements for all products in the portfolio
Develop business cases and align with global, regional and local stakeholders on the forecasting approach for Thailand
Sourcing new partners and developing new business models to enhance business growth
Technical Competencies:
Market and Customer Insights: Demonstrates knowledge of customer needs, behaviors and goals, as well as market dynamics, competitor and regulatory landscape.
Product Knowledge: Demonstrates knowledge of Lotus's therapeutic areas and products including the different stages of a product lifecycle and how to manage a brand portfolio.
Brand Strategy: Defines the strategic vision of a product or group of products and develops long and short-term brand strategies based on Lotus's business strategy, financial analysis, and market intelligence which gets translated into a comprehensive brand plan.
Payer and Channel Strategy: Applies knowledge of the healthcare environment, payer decision-making processes, and distribution channels to appropriately demonstrate value to customers while optimizing the access and touchpoints of company products.
Portfolio Management: Creates, manages and analyzes the health of a portfolio by using a data-driven approach in order to evaluate, select and priorities products launches and find areas of opportunity in the market where a brand or sub-brand can be positioned.
Launch Excellence: Ensures effective execution of tactics and activities that are rooted in the brand strategy and resonate with customers, while looking for opportunities to improve and quickly address market penetration opportunities.
Financial Acumen: Understands and apply business and financial knowledge through a data-driven approach in order to make sound business decisions
