PR and Social Media Manager

PR and Social Media Manager

The PR & Social Media Manager is the vital link between our brands strategic vision and their lived reality, ensuring our ethos is not only communicated but genuinely felt across every physical and digital touch point. This role builds brand desirability and trust through compelling storytelling, strong media and talent relationships, and engaging digital experiences, anticipating audience needs and championing communications.

Responsibilitie

sTalent Managemen

• tIdentify, engage, and cultivate long-term relationships with celebrities, models, KOLs, and brand friends whose image embodies each brand's aesthetic and values
• .Manage talent across events, campaigns, and seasonal moments, overseeing booking, contracts, dressing, gifting, and product seeding to ensure brand-aligned representation
• .Coordinate red-carpet and event dressing, product placement, and organic talent seeding to maximise earned media and elevate brand desirability
• .Track talent activity and resulting coverage, evaluating partnership ROI to inform future casting and collaboration decisions

.Public Relations & Media Relation

• sLead the PR strategy across all brand concepts, building strong relationships with media, PR agencies, and influencers/KOLs to strengthen brand awareness
• .Plan and coordinate press events, product launches, and collaborations that reflect the brand image and ethos, ensuring all store activity aligns with the brand image
• .Act as the key point of contact for media enquiries and support regional media efforts

.Social Media & Digital Engagemen

• tImplement and localise global social media strategies across all brand concepts, ensuring content adheres to HQ guidelines
• .Oversee daily social media operations, planning content calendars that reflect each brand's voice and ethos
• .Monitor engagement metrics, community feedback, and trends to optimise performance, staying ahead of emerging social media tools and digital innovations

.Brand Storytelling & Reputatio

• nCraft compelling brand storytelling across physical and digital touchpoints, collaborating with HQ on content, artwork, and copy approval
• .Protect brand reputation by managing communications, including sensitive and crisis issues, keeping all activity aligned with the brand's aspirational status
• .Own and manage the PR and social media budget, ensuring efficient allocation, ROI-driven execution, and effective oversight of agency spend

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Qualificatio

• nsBachelor's or Master's degree in Marketing, Communications, Public Relations, or a related fiel
• d.Minimum of 5+ years proven experience and results in social media management, public relations, and communications, preferably within luxury, retail, lifestyle, or fashion industrie
• s.Excellent project management and organisational skills for managing multiple projects and tasks in paralle
• l.Excellent writing and editing skills for storytelling and communication materials, with full professional fluency in both Thai and Englis
• h.Deep understanding of luxury consumer behaviour and digital audience engagemen
• t.Exceptional aesthetic judgement and attention to detail, ensuring all content meets global brand standard
• s.Creative thinking and passion for fashion, lifestyle, and cultural trend
• s.Ability to work in a fast-paced environment managing multiple brand calendars (e.g., seasonal collections vs. capsule collections) simultaneousl
• y.Strong problem-solving skills particularly when managing live campaigns, events, or high-profile media and influencer relationship
• s.Collaborative mindset with the ability to work seamlessly with Brand, Merchandising, Digital, and Global HQ team
• s.Ability to handle crisis communication or sensitive brand reputation issues with discretion and pois