PR Manager Infinix Thailand

PR Manager – Infinix Thailand

• Salary: 60,000-80,000 THB
• Working Days: Monday to Friday
• Office Hours: 9:30 AM 6:30 PM

Build conversations. Shape culture.

Make Infinix impossible to ignore.

Infinix is looking for a PR Manager who knows how to turn launches into headlines, products into stories, and collaborations into cultural moments. This role goes beyond media relations—you'll help shape how Thailand talks about Infinix across technology, lifestyle, gaming, fashion, entertainment, and youth culture.

If you have strong media instincts, a great network, and love creating buzz that people actually care about, we'd love to meet you.

What You'll Own

1. Media Relations & PR

• Drive PR strategies that generate high-impact earned media and brand conversations.

• Build and maintain strong relationships with key media across tech, business, lifestyle, entertainment, and consumer sectors and proactively pitch / expand our network to continuously find new valuable media connections.

• Develop compelling story angles, press materials, executive messaging, and media pitches.

• Write and optimize Press Releases with a strong SEO impact to drive high digital visibility and search presence.

• Secure meaningful coverage that strengthens brand awareness, product perception, and thought leadership.

• Track media performance, sentiment, and PR effectiveness.

2. Launches, Experiences & Brand Voice

• Lead media events, product launches, press briefings, and exclusive preview sessions from concept to execution.

• Act as the official brand spokesperson and confidently represent Infinix at media events and public launches.

• Set and guard the Tone of Voice (Brand Persona) for social media to ensure PR and digital communications are always aligned.

• Develop comprehensive Product Launch Q&As and handling guidelines specifically for social media engagement.

• Create memorable media experiences that amplify product launches beyond the event itself.

• Coordinate spokesperson interviews, media engagement, and post-launch momentum.

3. Editorial & Lifestyle Relations

•Build long-term relationships with editors, journalists, stylists, and content creators across technology, fashion, lifestyle, gaming, and youth media.

• Secure feature stories, interviews, editorials, reviews, and cultural placements that keep Infinix relevant year-round.

• Position Infinix as more than a smartphone brand—one that naturally belongs in lifestyle and culture conversations.

4. Brand Collaborations & Sponsorships

• Collaborate closely with the marketing team to integrate PR into major campaign launches and manage creative cross-over to sustain strong brand recognition.

• Identify and develop crossover opportunities with brands, artists, creators, gaming communities, entertainment IPs, universities, and cultural platforms.

• Lead partnership discussions and execute collaborations that expand Infinix into new audiences.

• Create partnerships that people genuinely want to share—not just campaigns that people scroll past.

Who We're Looking For

To make it easy, here is the core skill set checklist for this role:

✔️ Flawless Communication & Copywriting: Speaks and writes fluently in Thai and English. Can turn technical specs into engaging, shareable stories.

✔️ Networking & Interpersonal Skills: Brings an established, active network across Thai media and cultural communities, and naturally knows how to build new ones.

✔️ Strategic Thinking: Thinks like a storyteller and a business strategist, not just a press officer. Understands what makes people talk, share, and care.

✔️ Crisis Management & Emotional Intelligence: Stays calm under pressure, handles unexpected social media or PR situations smoothly, and knows how to protect the brand's image.

✔️ Reliable: Has 5+ years of solid experience. Proactive, resourceful, highly dependable, and thrives in a fast-moving environment.

Bonus Points If You:

• Have worked with consumer tech, smartphones, gaming, fashion, or youth brands.

• Have launched products that generated strong earned media and social buzz.

• Have experience creating partnerships that blur the lines between technology, entertainment, and culture.

• Love internet culture, emerging trends, and Gen Z consumer behavior.