Product and Commercial Strategist-Marketing Solutions
Job Description
- Develop and execute Sponsored Display sales strategy aligned with revenue targets, inventory capacity, and priority categories.
- Define positioning and value propositions for awareness/reach and mid-funnel engagement.
- Create compelling sales narratives and collateral (decks, one-pagers, mock-ups, case studies).
- Design packages and pricing models (CPD/CPM rate cards, package tiers, minimum spends) and bundle offers with other Sponsored Solutions (e.g., Sponsored Brand Search, Sponsored Max).
- Coordinate with Finance team to govern discount guardrails and incentive structures to achieve revenue targets
- Partner with Product team to drive placement, format, and upgrade roadmaps; translating advertiser needs into revenue-driving features and requirements.
- Lead the go-to-market (GTM) strategy for new product launches: communication, enablement, channel planning, and post-launch optimization.
- Coordinate with the sales enablement team to drive adoption and provide best practices.
- Leverage data insights to diagnose performance and deliver recommendations using impressions, reach, CTR, and other traffic metrics.
- Drive disciplined pipeline management and proactive strategies to achieve sales revenue and product adoption goals.
- Maintain competitive knowledge across retail media/marketplace display solutions, providing an updated directory and sharing knowledge across teams.
- 4–7+ years in ad-tech/retail media/marketplace monetization with hands-on experience in product marketing or client-facing roles.
- Proven track record of creating narratives, pricing/packaging, and GTM strategies that grow revenue and adoption.
- Strong analytical skills (pricing, forecasting, funnel, and cohort analysis); advanced Excel/Sheets.
- Excellent storytelling and client-facing communication; ability to translate product placements and positioning into clear business outcomes.
- Strong communication skills in both written and verbal forms.
- Cross-functional influence with Sales, Product, Marketing, and Finance
- Comfortable fast paced environment
- Stay curious and proactive.
More Info
Job Type:
Industry:
Function:
Employment Type:
Key Skills
GTM strategies
cohort analysis
pricing forecasting
About Company