Develop and execute Sponsored Display sales strategy aligned with revenue targets, inventory capacity, and priority categories.
Define positioning and value propositions for awareness/reach and mid-funnel engagement.
Create compelling sales narratives and collateral (decks, one-pagers, mock-ups, case studies).
Design packages and pricing models (CPD/CPM rate cards, package tiers, minimum spends) and bundle offers with other Sponsored Solutions (e.g., Sponsored Brand Search, Sponsored Max).
Coordinate with Finance team to govern discount guardrails and incentive structures to achieve revenue targets
Partner with Product team to drive placement, format, and upgrade roadmaps; translating advertiser needs into revenue-driving features and requirements.
Lead the go-to-market (GTM) strategy for new product launches: communication, enablement, channel planning, and post-launch optimization.
Coordinate with the sales enablement team to drive adoption and provide best practices.
Leverage data insights to diagnose performance and deliver recommendations using impressions, reach, CTR, and other traffic metrics.
Drive disciplined pipeline management and proactive strategies to achieve sales revenue and product adoption goals.
Maintain competitive knowledge across retail media/marketplace display solutions, providing an updated directory and sharing knowledge across teams.
Job Requirements
47+ years in ad-tech/retail media/marketplace monetization with hands-on experience in product marketing or client-facing roles.
Proven track record of creating narratives, pricing/packaging, and GTM strategies that grow revenue and adoption.
