Job functions:
Design & develop product strategy and manage product portfolio
Work closely with designers, marketing/sales team and suppliers to develop products that meet consumer trend
Up-to-date recent trends in fashion/apparel industry, assess trends and develop successful product lines.
Manage partnership with brand/designers
Manage supply chain, sourcing, OEM process, quality control and responsible for product management
Coordinate with marketing, sales and related parties to develop effective product and brand communication and content
- Oversee merchandising strategy, OTB plan and inventory management
Product Development key responsibilities:
Product Planning and Strategy:
- Analyze market trends, consumer insights, and competitor activity to identify product development opportunities.
- Develop product roadmaps and seasonal collections, defining key product attributes, target pricing, and launch timelines.
- Collaborate with design teams to translate market trends into product concepts.
Sourcing and Vendor Management:
- Identify and evaluate potential suppliers based on quality, cost, production capabilities, and ethical sourcing practices.
- Negotiate pricing and delivery terms with vendors to achieve cost targets.
- Manage vendor relationships, ensuring timely production and quality control throughout the development process.
Product Development Execution:
- Oversee the development of product prototypes, including material selection, pattern making, and fit approvals.
- Collaborate with technical design teams to ensure product specifications are accurate and production-ready
- Monitor product development timelines and identify potential delays, taking corrective actions as needed.
Costing and Budgeting:
- Conduct cost analysis on new product designs, considering materials, labor, and overhead costs.
- Manage product budgets and ensure profitability targets are met.
- Identify cost-saving opportunities throughout the development process.
Quality Assurance:
- Establish and enforce quality control standards throughout the production process.
- Conduct quality inspections on pre-production samples and finished goods
- Address quality issues with vendors to ensure product quality meets specifications
Cross-functional Collaboration:
- Work closely with design, marketing, sales, and operations teams to ensure seamless product development and launch.
- Communicate product development updates to stakeholders across the organization
Merchandising key responsibilities:
Product sourcing and selection:
Identifying and sourcing new products from vendors, negotiating pricing and terms, and selecting product assortments aligned with market trends and customer needs.
Inventory management:
Forecasting demand, managing stock levels, optimizing inventory turnover, and minimizing stockouts or overstocking situations.
Pricing strategy:
Developing and implementing pricing strategies including promotional pricing, clearance sales, and regular retail pricing to maximize sales and profit margins.
Sales analysis and reporting:
Monitoring sales performance, analyzing sales data to identify trends and opportunities, and generating reports to inform merchandising decisions.
Team leadership:
Managing and developing a team of merchandisers, assigning tasks, providing performance feedback, and coaching for optimal results.
Vendor relationship management:
Building and maintaining strong relationships with vendors to ensure timely product delivery and competitive pricing.
Market research:
Staying updated on market trends, competitor analysis, and consumer insights to inform merchandising strategies.
Qualification:
- Bachelor's degree or higher in Business Administration, Marketing, Fashion Management, or a related field.
- 5-10 years experiences in Merchandiser (Marketing, Brand Management will be plus.), relevant design experience in fashion business, specifically in consumer market and online sales channel
- Strong understanding of fashion trends
- Outstanding ability of product and brand management
- Strong presentation skills, both in data-driven and creative aspects
- Creative thinker with excellent problem-solving abilities
- Detail-oriented and capable of working under pressure
- Work well in a team, manage relationship with stakeholders across value chain
- Necessary skills and experiences include B2B/B2C market analysis, product design, brand management, collaboration and network with fashion designers
