Product Category Manager

Responsibilities

* Build and maintain a strong, balanced product portfolio across entry, mid, and premium segments.

* Propose and execute new product launches aligned with market needs and sales strategy.

* Manage and recommend action plans product life cycle: new launch, active, clearance, discontinue.

* Analyze competitors and market trends, provide insights and identify gaps or opportunities for product improvement or new product development to enhance competitiveness.

* Track product performance: sell-in, sell-through, margin, inventory turnover.

* Coordinate and stay updated regularly with overseas suppliers for sampling, pricing, product information, certifications and production timelines.

* Develop a comprehensive understanding of product stories, selling points, product features, benefits, applications, and comparisons.

* Assist with detailed product knowledge tasks and work closely with marketing, sales, and development team to ensure the accuracy of all product information and align product strategies.

* Prepare product presentations and training materials to educate sales teams and customers on effective product usage and address technical queries.

* Contribute to and oversee the accuracy of product information in all marketing materials, online media, and showroom displays.

* Collect, analyze, and improve customer feedback to align with customer needs.

* Participate in product testing and provide feedback on functionality, usability, and potential issues.

* Work with QC and sales team to resolve product quality issues or non-conformance.

Qualifications

* Minimum 5 years of experience in product development, product management, or related field.

* Bachelor's degree in architecture, materials engineer, civil engineer, industrial engineering, business administration, or related field.

* Experience in construction materials, modern trade, and familiarity with Zoho software is an advantage.

* Understanding of building materials, product specifications, manufacturing processes, and quality standards.

* Highly proficient in Excel, Google Sheets, with strong presentation skills.

* Detail-oriented with a focus on data accuracy and reliability.

* Skilled in analyzing market trends, customer needs, and product performance.

* Strong organizational and time management skills, with the ability to prioritize tasks such as product launches, training sessions, and feedback collection.

* Ability to convey technical details to diverse audiences (designers, contractors, distributors, end customers).

* Ability to work independently and collaboratively in a fast-paced, high-pressure environment.

* Honest, patient, calm, looking to work with a company for the long term.

* Excellent communication in both Thai and English.