Product Manager/Asst Product Manager (FMCG Industry)

Location: Puchong, Selangor

Our client is an established FMCG sales, marketing and distribution group with over 35 years of experience in the market. The company represents and grows a diverse portfolio of established international and premium consumer brands across categories including food, beverages, confectionery, cooking essentials and household products.

With a strong presence across Modern Trade, General Trade and Food Service channels, the organisation works closely with brand principals and retail partners to build brands, expand distribution and drive sustainable commercial growth.

As part of its continued growth, the company is looking for a Product Manager/Assistant Product Manager with strong Trade Marketing experience to drive brand performance and translate brand strategies into effective commercial and channel initiatives.

Key Responsibilities

• Develop and execute brand, sales and trade marketing strategies to achieve sales, revenue and gross margin targets.
• Analyse market trends, consumer behaviour, competitor activities and pricing to identify opportunities and strengthen brand positioning.
• Develop and implement trade marketing plans, promotional programmes and channel activation initiatives across relevant sales channels.
• Work closely with the Sales team to develop effective product selling messages, promotional mechanics and channel-specific initiatives to drive sell-out.
• Plan and execute trade promotions, in-store activations and marketing campaigns, ensuring strong execution and alignment with brand objectives.
• Monitor promotional effectiveness, sales performance and ROI, using insights to optimise future trade marketing activities.
• Work closely with brand principals to understand brand direction, commercial objectives and key priorities, and ensure successful local market execution.
• Lead sales forecasting, demand planning and stock requirements in collaboration with Sales, Supply Chain and Principals.
• Monitor trade marketing and promotional budgets, ensuring spending remains within approved guidelines while maximising commercial returns.
• Conduct regular market and competitor analysis and translate insights into actionable recommendations to improve sales, distribution and market share.

Requirements

• Bachelor's Degree in Marketing, Business Studies, Business Administration or a related discipline.
• Minimum 3 years of FMCG experience, preferably in Product Management, Brand Management or Trade Marketing.
• Strong hands-on experience in Trade Marketing, channel activation, promotions and sales support.
• Good understanding of FMCG sales channels, pricing, promotional strategies and market dynamics.

About Us:

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.

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