Product Manager/Asst. Product Manager (Marketing - FMCG Business)

Responsibilities :

• Develop and execute brand strategies and marketing plans to achieve business growth objectives.
• Work closely with the Marketing Manager to identify brand opportunities and set long-term strategies.
• Plan, implement, and monitor annual brand activities to deliver both sales and brand objectives.
• Build brand awareness through integrated marketing communications, events, promotions, and digital campaigns.
• Analyze consumer insights to create effective marketing initiatives and product innovations.
• Lead new product development and launch processes across functions.
• Collaborate with Sales, Demand Planning, and Supply Chain teams to ensure market readiness and smooth execution.
• Manage product portfolios to achieve sales and profit targets.
• Conduct market analysis to identify new opportunities and enhance market share.
• Manage marketing budgets efficiently to ensure profitability of the business unit.
• Conduct monthly reviews and marketing updates with sales and cross-functional teams.
• Build long-term brand loyalty and equity through consistent brand communications.

Qualifications :

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• Minimum 7 years of experience in Brand Management or Marketing within FMCG business.
• Experience in team management is an advantage.
• Excellent communication, presentation, and analytical skills.
• Strong numeric and logical thinking, with solid business acumen.
• Creative, self-motivated, and able to work collaboratively across teams.