Product Manager International marketing

About us:

Azista is passionate about building a future that everyone can celebrate. Adding value and simplifying the lives of customers across

three verticals of Food Technology, Health & wellness, & Aerospace. The State-of-the-art laboratories and production centres

enable us to deliver the best-in-Class products.

Food Technology: We bring decades of experience and process innovation to unleash the nutritive potential of food products

Health & Wellness: Focuses on improving people's health and enabling better outcomes across the health continuum from healthy

living. Azista leverages advanced technology and consumer insights to deliver best in class solutions to the Health Care fraternity.

Aerospace: With a team of 25 years experience and world class infrastructure, Azista is poised to create a major impact in the space

industry.

Job Description:

We are seeking an experienced Product Manager to lead international marketing initiatives for the Formulations business across

LATAM, CIS, and Middle East markets. The role involves developing and executing product strategies, identifying market

opportunities, managing product portfolios, and driving profitable growth through close collaboration with cross-functional teams

and regional business stakeholders.

Role: Group Product Manager/ Product Manager/– International Marketing (Formulations)

Experience: 8-15 yrs

Work Location: Hyderabad

Responsibilities: -

Market Intelligence & Opportunity Mapping

• Conduct deep market research across LATAM, CIS, and Middle East to identify:

➢ High-demand molecules

➢ Therapeutic segment opportunities

➢ Product gaps in local markets

• Track import trends, tender opportunities, and private market demand in target countries.

• Develop country-wise product opportunity reports based on market demand and regulatory feasibility.

Product Portfolio Strategy

• Identify priority molecules and formulations suitable for international markets.

• Work with R&D and regulatory teams to align product development with international market requirements.

• Support portfolio expansion strategy based on regional demand and competitive positioning.

Market Structure & Channel Understanding

• Analyze on-ground pharmaceutical distribution structures, including:

➢ Distributor networks

➢ Parallel import channels

➢ Institutional procurement

➢ Hospital and retail market dynamics

• Identify strategic local partners and distributors for market penetration.

Competitive Intelligence

• Monitor competitor portfolios, pricing strategies, and product launches across target markets.

• Develop competitive benchmarking reports to guide pricing and positioning strategies.

Cross-Functional Collaboration

• Work closely with:

➢ International Business teams

➢ Regulatory affairs

➢ R&D

➢ Supply chain

• Ensure product readiness and regulatory alignment for international launches.

Business Development Support

• Support international sales teams by providing:

➢ Market demand insights

➢ Product positioning strategies

➢ Country-specific marketing strategies

• Assist in partner identification and relationship development.

Market Expansion Initiatives

• Participate in international pharmaceutical exhibitions and business meetings.

• Support negotiations with distributors and partners in target markets.

• Prepare market entry strategies for new countries.

Reporting & Strategic Planning

• Prepare market intelligence reports, product demand forecasts, and strategic expansion plans.

• Track sales performance and product adoption in international markets.

Required Qualifications

• Bachelor's degree in pharmacy / Life Sciences / Business Administration

• MBA in International Marketing preferred

Experience

• 8–15 years of experience in pharmaceutical international marketing or business development

• Experience in finished formulations markets

Market Exposure

Strong exposure to at least one of the following markets:

• CIS countries

• LATAM

• Middle East

Knowledge Areas

• Pharmaceutical formulation markets

• Molecule demand trends

• Therapeutic segments

• International regulatory frameworks

Key Competencies

• International Product Management

• Portfolio Strategy & Lifecycle Management

• Market Intelligence & Competitive Analysis

• Product Launch & Commercialization

• Business Case Development

• Pricing & Profitability Analysis

• Cross-functional Collaboration

• Strategic Marketing

• Forecasting & Demand Planning

• Stakeholder & Distributor Management

• Negotiation & Presentation Skills

• Project Management