About Ascend Money
Ascend Money is a leading fintech company providing innovative payment and financial services across 7 countries in the Southeast Asian Region. Established in 2013, Ascend Money became Thailand's first fintech unicorn in 2021. Its flagship service TrueMoney today has become the most popular digital financial application that enables ease of payments and convenient financial lifestyle. TrueMoney's extensive agent network as well as offline and online payment services also enable millions of users across the region to access innovative financial services, leading them to better lives.
Key Responsibilities:
Mobile Platform & SDK Ownership
- Define and drive the roadmap for shared SDKs, mobile frameworks, and modular platform services that power multiple verticals within the super app.
- Design mobile platform requirements to support multi-module apps, enabling feature isolation, independent deployment, and scalability.
- Ensure mobile SDKs are secure, version-controlled, and backward compatible to support various feature teams without disruption.
- Lead the integration and ongoing optimization of analytics SDKs including Mixpanel, Braze, google analytic, personalization and other event instrumentation tools to enable real-time user insights, funnel tracking, retention analysis, and segmented user messaging.
- Establish standards for event naming, tagging structures, and data governance to ensure consistency across app modules and teams.
- Evaluate and onboard new tools and SDKs related to performance monitoring, experimentation (e.g., A/B testing), in-app messaging, and push notification systems.
App Lifecycle & Release Management
- Own the end-to-end release process: from feature planning and build automation to app store submission and performance monitoring.
- Ensure efficient coordination with QA and DevOps to maintain high release velocity with minimum downtime or app regressions.
Data & Analytics Integration
- Collaborate with Data, Marketing, and BI teams to design and implement in-app event tracking, user segmentation, A/B testing, and personalized engagement flows using tools like Mixpanel, Braze, etc.
- Define success metrics for platform features (e.g., adoption rate, crash-free sessions, engagement impact) and use dashboards to monitor platform performance and outcomes.
Cross-Functional Leadership
- Act as a central point of coordination between engineering, product, data, marketing, and QA teams to ensure platform capabilities are scalable and easy to adopt.
- Lead documentation, training, and rollout for platform tools, SDKs, and analytics best practices across the mobile product teams.
Qualifications:
Must-Have:
- 37 years of experience in Product Management, with at least 2+ years in a technical or platform PM role for mobile apps.
- Solid understanding of iOS and Android development, mobile CI/CD, SDK management, and app lifecycle.
- Experience implementing and managing analytics platforms such as Mixpanel, Braze, Firebase Analytics, or similar tools.
- Demonstrated success in managing technical backlogs, writing product requirements for developer-facing tools, and driving adoption of shared services across teams.
Nice-to-Have:
- Technical background (e.g., software engineering, computer science degree).
- Familiarity with event-based architecture, modular codebases, and feature flagging frameworks.
- Prior experience working on multi-region super apps or super app SDK orchestration.
- Knowledge of mobile data privacy (e.g., ATT, GDPR compliance in analytics) and secure tracking practices.
