Product Manager

Job Purpose:

The Product Manager is responsible for managing the full product lifecycle of the Product

/brandfrom strategy and planning to execution and performance analysis. The role ensures

that product positioning, pricing, and promotional strategies align with market trends and

brand direction. By collaborating with Sales, Marketing, and Training teams, the Product

Manager drives product growth, supports new launches, and strengthens product's

competitiveness in the Thai aesthetics market. This position also acts as the bridge between

clinical insights, commercial goals, and brand excellence to achieve sustainable business

success.

Main Responsibilities:

Product Strategy & Planning

Develop and execute the product roadmap and strategic business plans for the product.

portfolio.

Define product positioning, pricing, and messaging based on market analysis and brand

goals.

Conduct market research to identify consumer needs, market gaps, and growth

opportunities.

Product Lifecycle Management

Manage the entire product lifecycle from new product introduction to end-of-life.

Monitor product performance, including sales data, market share, and profitability,

providing regular reports to management.

Collaborate with the sales team on demand forecasting and inventory management.

Go-to-Market Execution

Lead the planning and execution of new product launches and market expansion

initiatives.

Work closely with the Marketing Manager to develop integrated marketing campaigns

that support product objectives.

Ensure all product-related communications and collaterals are aligned with brand

strategy.

Market & Competitor Intelligence

Analyze competitor activities, product offerings, and marketing strategies to ensure

competitive positioning.

Stay updated on industry trends, clinical developments, and consumer insights,

especially among key demographics like Gen Z.

Share market intelligence with sales and marketing teams to refine strategies and tactics.

Sales Enablement & Training

Develop and deliver product training materials and programs for the sales team and

clinic partners.

Act as the primary product expert, providing technical and clinical support to internal

teams.

Create sales tools, presentations, and other assets to support the sales process.

Qualification

Education: Bachelor's degree in Pharmacy.

Experience: 35 years in product management, brand management, or strategic

marketing, preferably in the aesthetics, beauty, pharmaceutical, or healthcare industry.

Knowledge: Strong understanding of product lifecycle management, brand strategy,

market analysis, pricing, and financial principles.

Skills: Strategic planning, data analysis, project management, cross-functional

collaboration, and excellent communication skills (Thai & English).

Abilities: Ability to translate complex market insights into actionable product

strategies, manage multiple projects under tight deadlines, and influence stakeholders

effectively.

Other Characteristics: Results-oriented, analytical, proactive, strong business

acumen, and a passion for the aesthetics industry.

Competency Profile:

Core Competencies

Strategic Thinking

Communication and Influence

Results Orientation

Collaboration

Functional Competencies

Product Lifecycle Management

Market and Consumer Insight

Brand and Campaign Management

Go-to-Market Strategy

Behavioral Competencies

Adaptability

Integrity and Professionalism

Innovation and Creativity

Problem-Solving