Position Description
Skilled in product promotion and end-to-end operations from 0 to 1, with expertise in product positioning, competitive strategy, and integrated marketing planning. Additionally, the specialist will support budget management, team development, and various ad-hoc organizational projects.
Key Responsibilities
- Responsible for researching and integrating the market positioning, target audience, and niche market definition at each stage of the product lifecycle, refining the product selling point packaging strategy (R-STP process), and providing guidance and support for all segments of product promotion.
- Develop annual, quarterly, monthly, and phased guidelines for product value content development and communication strategies throughout the product line lifecycle to ensure the accurate delivery of brand and product information.
- Responsible for formulating integrated promotion strategies (MIC) for new and mature products, including content creativity, communication strategies, media strategies, and execution timelines.
- Continuously evaluate and refine the product strategies, marketing strategies, and promotion strategies of the product line to optimize promotion effectiveness.
- Conduct research on industry trends, competitor dynamics, and user development trends from the promotion perspective, deliver in-depth market insights, and guide the optimization of promotion strategies.
- Drive the optimization and upgrading of the company&aposs promotion process system, enhance the professional capabilities and execution of the promotion team, and support the long-term development of the brand.
Qualifications
- Bachelors degree or above in Mass communication, marketing or related.
- Experience in Promoting a Product from 0 to 1
- Proficiency in English.
- Proficiency in Chinese is preferred.
- Knowledge of social media marketing and CRM is a plus.
- Strong storytelling skills, with confident and enthusiastic presentation abilities.
- Excellent verbal and written communication skills.
Our benefits:
Fixed Bonus
Variable Bonus
Provident Fund (Employer contribution ranges from 3% to 8%, based on years of service)
Phone Allowance depends on Job Level
Meal Allowance
Overtime Meal Allowance
Birthday Allowance
Wedding Congratulations Allowance
Newborn Gifts Allowance
Employee Funeral Assistance
Funeral Assistance for Employee Family Members.
Group Health includes IPD and OPD coverage (Enhanced mental health coverage), Accident, Life, and Dental Insurances - Coverage begins on the employee&aposs start date.
5 working days (Monday-Friday)
Annual leave (Starts at 7 days, increasing to a maximum of 15 days, based on years of service)
Marriage Leave
Funeral Leave for family members
Childcare Leave
Working Location: G Tower, 22nd Floor, North Tower Rama 9
