Product Marketing Manager

MoEngage is seeking an experienced Product Marketing Manager to lead our marketing efforts and drive the success of our industry-leading Customer Engagement platform. You will be responsible for developing and executing strategic product marketing plans, creating compelling product messaging and positioning, and supporting sales enablement activities to achieve key business objectives.

Key Responsibilities

Market Research and Analysis

• Conduct thorough market research to understand customer needs, industry trends, and competitive landscape related to Customer Engagement platforms.
• Gather insights from customers, prospects, and internal stakeholders to identify market opportunities and develop targeted marketing strategies.

Product Positioning and Messaging

• Define and refine product positioning and messaging that resonates with target audiences, differentiates our product offerings, and effectively communicates value propositions.
• Create clear and compelling product content, including product descriptions, presentations, videos, case studies, and website content.

Go-to-Market Strategy

• Collaborate with product management and cross-functional teams to develop effective go-to-market strategies for new product launches and feature releases.
• Drive initiatives that expand market reach, increase sales effectiveness, and accelerate customer acquisition.

Sales Enablement

• Enable the sales team by developing sales collateral, including battle cards, pitch decks, and customer-facing content aligned with buyer personas and sales process stages.
• Conduct product training sessions for sales teams to effectively articulate product value, positioning, and key differentiators.

Competitive Analysis

• Monitor and analyze competitors product offerings, pricing strategies, and market positioning to stay ahead of industry trends.
• Develop competitive positioning strategies to highlight our product strengths and counter competitive challenges.

Marketing Campaigns

• Collaborate with the marketing team to develop integrated marketing campaigns, leveraging various channels such as digital advertising, content marketing, events, webinars, and social media to drive brand awareness, demand generation, and thought leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in product marketing roles within the B2B software industry.
• Strong understanding of Customer Engagement Software market dynamics and trends.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging.
• Demonstrated ability to work in a fast-paced, deadline-oriented environment with exceptional project management skills.
• Strong analytical and problem-solving skills, with the ability to gather and synthesize market insights and data for decision-making.
• Proficiency in marketing automation, CRM, and other marketing technology platforms is a plus.