The Product Manager is responsible for proposing, implementing, and monitoring marketing plans to support the successful development and performance of Trouw Nutrition product portfolio as well as leading a team of Program Managers. This role plays a key part in driving sales, profitability, and market competitiveness through innovation, product lifecycle management, and cross-functional collaboration.
Job Description:
Key Responsibilities:
- Identify and assess new business opportunities, including product launches, re-launches, packaging changes, and range extensions.
- Provide product expertise to customers, and the commercial team, owning key product-specific customer projects.
- Define and develop the key value propositions, and develop a training plan for sales execution.
- Develop and execute product marketing plans that align with market opportunities and business objectives.
- Own the portfolio pipeline, including new product pipeline, and discontinuation plans for underperforming or outdated products.
- Define commercial specifications for new products and product improvements.
- Monitor and evaluate product portfolio performance to ensure alignment with organizational goals.
- Manage budget and control expenditures related to new product development and promotional activities.
- Lead the creation and regular updates of commercial and technical marketing materials (e.g., brochures, presentations, labels, certificates).
- Coordinate with internal departments and external partners to support the execution of marketing and product plans.
- Collaborate with the quality department to safeguard product quality and manage customer feedback and complaints.
- Set priorities for the development and formulation of new products or applications of existing ones.
- Provide sales and profit forecasts for upcoming product initiatives.
- Oversee production and distribution logistics for promotional materials and activities.
Qualifications & Requirements:
- Bachelor's or master's degree in Animal Science, Marketing, Business, or a related field
- Proven experience in product and program management, preferably within the feed, agriculture, or animal nutrition industry
- Strong analytical, strategic thinking, and communication skills
- Ability to manage multiple projects and collaborate cross-functionally
- Proficient in MS Office and marketing tools/software
If you're ready to make a significant impact, lead with vision, and drive success across the region, we want to hear from you!
Our organisation:
Trouw Nutrition is the global leader in innovative feed specialties, premixes and nutritional services for the animal nutrition industry. Trouw Nutrition provides species-specific nutritional solutions consisting of feed concepts, products and nutritional know-how. The unique combination of products, models and services Trouw Nutrition offers, boosts productivity and supports animal health through all life stages, contributing to our customers peace of mind. Trouw Nutrition's nutrition solutions have met the need of farmers and home-mixers, feed producers, integrators and distributors. Trouw Nutrition has locations in 25 countries and around 5000 employees. Our mission is Feeding the Future.
Equal Opportunity Employer:
Trouw Nutrition is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Trouw Nutrition is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.
