The Product Planning Assistant Manager role is responsible for conducting market research, product planning, and strategic marketing activities to support residential development projects. Acting as a bridge between market intelligence and business strategy, the position translates market insights into development decisions covering product concepts, target customers, pricing strategies, and go-to-market planning. It also plays a critical part in evaluating development opportunities and providing recommendations that support investment and project decisions.
Responsibilities
- Analyse residential property market trends, customer demand, and competitor activities
- Conduct market and location analysis for potential development opportunities
- Evaluate development opportunities and recommend the most appropriate product type for each project
- Determine target customer segments, product positioning, and product concepts
- Develop go-to-market strategies and project launch plans
- Define key selling points, customer acquisition strategies, and project positioning
- Work closely with sales and management teams to maximise project profitability and sales performance
- Coordinate marketing campaigns and agency partners
- Monitor campaign effectiveness, leads, and sales performance
Requirements
- Experience in strategic marketing, product planning, development planning, or business development within a real estate developer
- Good understanding of residential market analysis, land acquisition for residential property, feasibility studies, pricing strategy, and product positioning
- Ability to evaluate the development potential of land plots and recommend the most appropriate product type, target market, and pricing strategy
- Knowledge of residential project development processes, including concept development, demand analysis, absorption studies, and go-to-market planning
- Strong analytical and commercial mindset, with the ability to translate market insights into actionable business recommendations
- Good English communication skills
About the company
A company in the real estate industry specialising in residential property development. Its business activities include the development, sale, and management of residential properties in Thailand.
