Product Planning (Automotive industry)

Position Description:

承接公司战略目标,统筹区域产品策划相关工作,确保区域产品定义落地推进。

Undertake the company's strategic objectives, coordinate the product planning of regional products, to ensure the product definition is implemented and promoted.

Major Responsibility:

• 基于区域市场战略,研究海外市场机会,并论证市场可行性.

Responsible for researching overseas market opportunities and pushing feasibility analysis based on regional strategy.

• 负责研究用户需求和竞争环境,完成海外产品定义及LACU设定,达成多目标平衡,并监控产品定义目标达成,完成产品亮点卖点编制。

Responsible for researching user needs and competitive environment, completing overseas product definition and LACU setting, reaching multi-objective balance, and monitoring the achievement of product definition objectives, as well as completing the product USP report.

• 负责制定产品在区域市场的市场方程式,并监控其目标达成。

Responsible for the product market equations and monitoring the achievement of the target.

• 负责产品生命周期管理,包括产品价格管理、竞争策略制定、产品状态管理、产品运营管理等,根据需求适时提出产品动作策略。

Responsible for product life cycle management, including MSRP, competitive strategy, product status, product operation, etc., and propose product facelift strategies according to market demands.

• 支持区域销售公司制定产品终端策略

Support the sales department in making a retail promotion strategy.

Qualification:

Skill requirements

1.在汽车主机厂产品策划或规划类岗位工作2年以上,有丰富的实战能力。

With 2 years or more work experience product planning or product strategy positions in automotive company, with enough hands-on experience.

2.具备出色的整车产品策划能力,能够根据市场需求、用户反馈和技术趋势,制定合理的产品定义和市场方程式,并能有效推动产品策划从概念到落地,并达成市场方程式设定目标。

Excellent product planning skills, able to develop reasonable product definition and market equation based on market demand, user feedback, and technology trends, then effectively drive product planning from concept to implementation, and reach the target set in the market equation.

3. 具备独立思考能力及前瞻性洞察能力,以及良好的组织、协调、沟通、统筹能力

Independent thinking and forward-looking insights, as well as good organization, coordination, communication, and integration skills

• 语言要求

Language requirement

• Proficiency in both written and spoken English communication
• Chinese is a plus