Program Manager, Marketing Innovation

Position Summary:

This role is responsible for driving integrated innovation initiatives, with a strong focus on cross-channel delivery and AI-enabled solutions. The Program Manager will balance immediate delivery requirements with an ongoing strategic roadmap, enabling scalable, high-impact solutions for internal teams and clients.

Position Responsibilities:

Program & Initiative Management

• Lead end-to-end delivery of integrated initiatives spanning innovation, technology, and production

• Manage multiple concurrent workstreams, balancing short-term execution with long-term strategic programs

• Support the development and rollout of productised solutions that can scale across markets and clients

• Ensure alignment of initiatives to business priorities, growth opportunities, and client needs

Integrated Marketing & Channel Delivery

• Ensure we are considering integration between media, creative, data, and technology outputs

• Support the deployment of AI-enabled marketing solutions, including content automation, personalization, and workflow optimization

Product & Solution Enablement

• Partner with wider Product, Growth, and Client teams to translate solutions into executable programs

• Support the go-to-market rollout of new capabilities, frameworks, and tools

• Ensure solutions are operationally viable, scalable, and adopted by markets

• Contribute to the development of playbooks, frameworks, and best practices

Client & Stakeholder Management

• Act as a key interface between Innovation teams, Delivery, Growth, and Client teams

• Provide clear communication on program status, risks, dependencies, and outcomes

• Support client-facing teams in delivering integrated solutions and strategic initiatives

• Build strong relationships across internal and external stakeholders to enable seamless collaboration

Operational Excellence

• Establish and manage efficient workflows across multiple disciplines and markets

• Identify risks, dependencies, and bottlenecks, implementing proactive solutions

• Ensure delivery aligns with timelines, budgets, SLAs, and quality standards

• Drive continuous improvement across processes, tools, and ways of working

Commercial & Strategic Contribution

• Support pipeline development and execution by enabling the delivery of integrated solutions

• Ensure programs are delivered with commercial discipline, balancing cost, value, and scalability

• Contribute to revenue growth and client expansion through effective delivery and solution adoption

• Track and report on program performance and business impact

Leadership & Collaboration

• Collaborate with cross-functional teams across Product, Delivery, and market teams

• Foster a culture of integration, collaboration, and accountability

• Support capability building across teams, particularly in integrated and AI-enabled marketing approaches

Job Qualifications:

• Bachelor's degree in Design, Marketing, Communications, Business, or related field

• 6–10+ years of experience in program/project management, integrated marketing, or product delivery roles

• Proven experience managing complex, multi-market initiatives (APAC preferred)

• Experience across cross-channel marketing ecosystems (digital, content, production)

• Demonstrated exposure to AI, automation, or MarTech-driven marketing solutions

• Stakeholder management across cross-functional teams and senior leadership

• Experience with project/program management tools (e.g., Monday.com, Asana, Jira, etc.)

Preferred Skills:

• Experience within a marketing agency, consulting, or integrated services environment

• Familiarity with productised solution development and rollout

• Understanding of AI applications in marketing (e.g., content generation, personalization, workflow automation)

• Experience managing scaled content production and localization

• Exposure to MarTech / AdTech platforms (e.g., Google Marketing Platform, Adobe, Salesforce)

• Agile, Scrum, or PMP certification is a plus