Pacifica Elements Co., Ltd. is looking for an experienced PR Manager to lead brand communications and strengthen visibility across the luxury, fashion, lifestyle, and premium consumer landscape.
This role will build meaningful relationships with media, stylists, celebrities, KOLs, and industry partners while delivering high-impact campaigns, events, and editorial opportunities.
Key Responsibilities
- Develop and execute strategic PR and communication plans aligned with global and local brand objectives.
- Build strong relationships with fashion editors, media, stylists, celebrities, KOLs, and industry stakeholders.
- Lead media outreach, including press releases, pitching, interviews, features, and editorial placements.
- Manage KOL and celebrity partnerships to deliver relevant, brand-aligned storytelling.
- Plan and execute collection launches, press previews, fashion presentations, store openings, and brand events.
- Drive earned media visibility and strengthen brand positioning within the luxury and fashion market.
- Collaborate with Marketing, Social Media, Retail, and Global teams on integrated campaigns.
- Manage PR agencies, budgets, timelines, reporting, and crisis communications.
What We Are Looking For
- Bachelor's degree in Public Relations, Communications, Marketing, Fashion Business, or a related field.
- 3-5+ years of PR experience in fashion, luxury, lifestyle, or premium consumer brands.
- Strong network across media, KOLs, celebrities, and the fashion industry.
- Proven experience managing high-profile campaigns, events, and brand communications.
- Good understanding of luxury brand positioning and consumer behavior.
- Excellent written and verbal communication skills in Thai and English.
- Strong project and stakeholder management skills.
- Experience working with regional or global teams is preferred.
Role Details
- Department: PR/Marketing
- Reports to: PR Director
- Location: Bangkok
- Employment: Full-time
