Job Description:
Are you a passionate and driven individual seeking to make a significant impact in the parenting industry Join us Mamas Choice part of The Parentinc, #1 Parenting Platform in South East Asia across Content, Community and Commerce. Headquartered in Singapore with offices in Indonesia, Thailand, Malaysia, Philippines and Vietnam, Mamas Choice is the pioneer for natural, halal, and safe products for young Mamas and her families.
With us, you will get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby -- all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients.
We are currently seeking a talented individual to join as a Regional eCommerce Associate. This is an opportunity to play a crucial role in driving our online sales.
Responsibilities:
Ecommerce Operation:
- Take ownership in driving optimum visibility on all ecommerce platforms through SKU listing, online campaign, flash sale activation and ensure all features on ecommerce are properly configured
- Build and manage relationship with ecommerce account managers to increase our online presence
- Monitor inventory levels of our online platforms together with fulfilment team to avoid stockouts and excess inventory
Performance Marketing:
- Measure, plan & execute digital marketing activities such as on ecommerce ads, Facebook Ads, Google Search, Display, Video & other digital marketing platforms to drive traffic to ecommerce
- Execute tests, collect and analyze data to identify trends and insights in order to achieve maximum ROI across all campaigns
- Maintain budget & control performance of digital marketing activities including campaign performance, content performance, creative performance and video
Sales Growth Management:
- Develop and execute effective pricing and promotion strategy (e.g. discounts, vouchers, bundling, and other relevant gimmicks) to drive online sales
- Ensure brand and core products achieve consistent revenue growth
- Collaborate with marketing team to enhance traffic acquisition and quality across customer funnel
Market Research & Data Analysis:
- Analyze sales-related data to optimize our ecommerce and ads performance & provide actionable insights to relevant stakeholders
- Able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other objective initiatives
- Conduct market research and competitive benchmarking to identify opportunities and threats regarding brand positioning, promotion mechanics, and customer trends within the ecommerce landscape.
- Stay up to date with industry trends to remain relevant in changing market situations.
Requirements:
- Experience: Fresh graduates or professionals with < 2 years experience are welcome to apply. Bachelors degree with quantitative background e.g. engineering, maths, business is a preferred.
- Attributes: Eager to learn with a can-do, positive attitude and self-starting mentality.
- Skills & Competency: Strong analytical thinking, skilled in data-driven quantitative work, excellent ability to spot patterns and interpret data into actionable insights. Ability to manage multiple projects simultaneously.
- Language: Fluent in English verbal & written
- Role will be based on TH office
