Regional Go-To-Market Lead, SEA

Who we are

Nothing exists to make tech feel exciting again.

We're building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you'll fit right in.We're not here to follow the rules.

We're here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we've grown from startup to global challenger in just a few years.

What You'll Do

Product Lifecycle Management:

• Orchestrate end-to-end product launches for new offerings across SEA markets, including planning, timeline management, cross-functional execution, and post-launch performance tracking.
• Develop and manage demand forecasts in collaboration with Sales, Finance, and Supply Chain teams to ensure optimal inventory levels and minimize stockouts or excess inventory.
• Own product portfolio strategy for the region, including product positioning, lifecycle stage analysis, and recommendations for portfolio optimization.
• Lead product transition plans to maximize revenue, minimize obsolescence costs, and ensure seamless customer migration.

Pricing & Profitability Management:

• Develop, implement, and manage pricing strategies aligned with business objectives and market dynamics across SEA.
• Conduct thorough pricing analysis, including competitive benchmarking, price elasticity studies, and customer value perception assessments.
• Own end-to-end margin management, deeply understanding the P&L structure, cost drivers, and pricing waterfall to optimize profitability at the SKU and customer/channel level.
• Monitor pricing compliance across channels and recommend adjustments to maintain margin targets and market competitiveness.

Integrated Sales & Marketing Strategy & Execution:

• Develop & implement joint GTM strategies with Sales Leadership and Channel Teams to achieve revenue targets and market share goals across SEA.
• Drive end-to-end demand generation through integrated seasonal campaigns localized for SEA markets, leveraging digital and traditional channels.
• Create sales enablement tools and manage channel partner programs/relationships to optimize sell-through and market expansion.
• Execute closed-loop performance management: Monitor sales pipelines, campaign ROI, and brand impact; analyze risks/opportunities; and leverage insights to optimize strategies, investments, and corrective actions.

Who You Are

• 5-8 years in hands-on GTM roles, preferably at DTC tech brands or consumer electronics startups.
• Fluent in English + 1 SEA language (Thai/Bahasa/Tagalog preferred).
• Obsessed with local subcultures.