Regional Marketing Manager, APAC

Role Overview

We are seeking a Regional Marketing Manager, APAC to drive market-led and product-focused marketing strategies across the Asia-Pacific region—including China, Southeast Asia, Singapore, Australia, and Japan.

This role is responsible for shaping regional product positioning, messaging, and Go-To-Market (GTM) execution, while owning broader marketing initiatives that drive revenue growth, sales effectiveness, and brand impact. Working at the intersection of Product, Sales, Engineering, and Global Marketing, you will ensure our offerings meet diverse APAC market needs through compelling, locally relevant programs.

Key Responsibilities

1. Positioning & Go-to-Market (GTM)

• Narrative Development: Create and maintain APAC-specific positioning, translating global value propositions into regionally resonant narratives.
• Launch Execution: Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories.
• Feedback Loop: Partner with regional commercial teams to capture market feedback and customer insights to inform product strategy and prioritization.

2. Content Strategy & Development

• Multimodal Content: Own the creation of tailored regional content, including:
• Long-form: Industry reports, whitepapers, and podcasts.
• Short-form: Sales decks, solution briefs, case studies, and digital content.
• Regional Nuance: Ensure all collateral reflects local cultural contexts and industry-specific needs while adhering to global brand standards.
• Scalability: Build scalable content frameworks to ensure messaging consistency and operational efficiency across markets.

3. Sales Enablement & Commercial Support

• Revenue Growth: Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of value-added services and non-core products.
• Toolkit Creation: Develop high-impact enablement materials, including pitch decks, battlecards, and customer-facing narratives.
• Pipeline Alignment: Synchronize marketing activities with sales motions, pipeline priorities, and emerging market opportunities.

4. Regional Marketing Execution

• Campaign Management: Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.
• Global-Local Integration: Collaborate with Global Marketing to localize global campaigns for maximum relevance.
• Performance Tracking: Monitor and report on engagement and pipeline impact to drive continuous optimization.

5. Market Intelligence & Insights

• Competitive Analysis: Conduct ongoing research into APAC industry trends and evolving competitive dynamics.
• Strategic Monitoring: Track regulatory and ecosystem developments that may impact product adoption or GTM strategy.
• Insight Sharing: Empower internal stakeholders with actionable data to support strategic decision-making.

Qualifications & Experience

• Professional Background: 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing—ideally within Fintech, Payments, or SaaS.
• Regional Expertise: Deep understanding of APAC markets with a proven track record of working across diverse cultures.
• Strategy to Execution: Demonstrated ability to develop GTM strategies and high-quality marketing content from scratch.
• Commercial Acumen: Strong experience in Sales Enablement and revenue-focused marketing initiatives.
• Stakeholder Management: Exceptional cross-functional collaboration skills in a fast-paced environment.
• Linguistic Skills: Fluency in English is required; proficiency in additional APAC languages (Mandarin or Japanese) is a significant advantage.