Regional Product Marketing Manager (Consumer Technology) – ASEAN
Location: Thailand
Are you passionate about bringing innovative consumer technology products to market Do you enjoy combining market insights, product strategy and commercial thinking to drive business growth across multiple countries
We are partnering with a leading global consumer technology brand to hire a Product Marketing Manager who will play a key role in shaping product strategy and go-to-market execution across the ASEAN region.
Key Responsibilities
Product Marketing Strategy
- Develop product positioning, value propositions and key selling points for the ASEAN market.
- Conduct market research, customer analysis and competitive benchmarking to identify growth opportunities.
- Support annual product planning and portfolio strategy to ensure products are aligned with market needs and commercial objectives.
Go-to-Market (GTM) Execution
- Lead regional product launch planning and execution across ASEAN markets.
- Partner with local country teams to deliver impactful marketing campaigns and product communication strategies.
- Monitor market performance, competitor activities and industry trends to continuously refine marketing initiatives.
Product Positioning & Messaging
- Develop compelling product narratives and customer-centric messaging that clearly communicate product differentiation.
- Work closely with product, sales and marketing teams to create effective sales enablement materials and launch assets.
- Drive the development of strong product selling points supported by market insights and consumer feedback.
Regional Collaboration
- Collaborate closely with global headquarters, regional stakeholders and country marketing teams to execute strategic initiatives.
- Coordinate cross-functional projects involving product management, marketing, sales and commercial teams.
- Travel within ASEAN as required to support regional business activities.
Marketing Excellence
- Contribute to the continuous improvement of product marketing processes, frameworks and best practices.
- Build stronger capabilities around consumer insights, product planning and go-to-market execution.
Requirements
- Bachelor's Degree in Marketing, Business, Engineering or a related discipline.
- At least 5 years of experience in Product Marketing, Marketing or Product Management.
- Experience within Consumer Technology/Electronics/Products/Brands industries is highly preferred.
- Strong commercial acumen with experience in product positioning, competitive analysis and go-to-market strategy.
- Experience working across multiple countries or regional markets will be an advantage.
- Excellent stakeholder management and cross-functional collaboration skills.
- Willingness to travel within ASEAN when required.
Language Requirements
- Fluent in Japanese and English, with the ability to communicate effectively with regional stakeholders in both languages.
If you're excited by the opportunity to influence product strategy for a globally recognised consumer brand while working across diverse ASEAN markets, we'd love to hear from you. Apply now or reach out for a confidential discussion.
