Regional Sales Director (Singapore & Malaysia)

Location: Singapore

Role Overview

Apeiro Networks is seeking an experienced, visionary, and results-driven Regional Sales Director to lead our commercial operations across Singapore and Malaysia.

Reporting directly to the CEO, you will be responsible for driving top-line revenue growth, maximizing commercial deal profitability, expanding market footprint, and retaining key clients. You will lead and align a high-performing multidisciplinary team spanning Sales, Business Development, Pre-Sales, and Sales Operations to ensure operational excellence from initial prospecting through order fulfilment and billing.

Key Responsibilities

1.Strategic Leadership & Go-To-Market (GTM)

• Develop and execute comprehensive Go-To-Market (GTM) strategies tailored to the data centre networking, cloud, and IT infrastructure landscapes in Singapore and Malaysia.

• Partner directly with the executive leadership to align regional commercial goals with corporate growth targets.

• Identify emerging market trends, competitive shifts, and vertical-specific expansion opportunities.

2.Revenue Generation & Profit Maximization

• Own regional targets for revenue quotas, deal margins, and commercial growth.

• Build, qualify, and convert a robust enterprise sales pipeline across new logos and major target accounts.

• Establish strategic pricing and commercial frameworks that safeguard deal margin health while maintaining market competitiveness.

3.Customer Retention & Account Growth

• Serve as executive sponsor for strategic regional accounts, maintaining strong CXO-level relationships.

• Drive structured account management practices to secure renewals, capture upsell/cross-sell opportunities and maintain high customer satisfaction.

4.Cross-Functional Department Management

• Provide direct leadership, operational oversight, and mentorship across all team pillars:

• Sales & Business Development: Steer pipeline generation, deal structuring, strategic negotiation, and quota attainment.

• Pre-Sales Solutions: Ensure solution architectures, technical proposals, and proof-of-concepts (POCs) directly address client requirements and demonstrate clear value.

• Sales Operations: Oversee the operational progression from converted deals into active sales and purchase orders, managing end-to-end logistics and delivery fulfilment to ensure smooth handover into final invoicing and revenue recognition.

• Drive cross-functional alignment between commercial pursuits and back-end fulfilment to ensure smooth order-to-cash execution and zero revenue leakage.

Qualifications & Experience

• Experience: 10+ years of enterprise sales experience in Networking, Telecommunications, Cloud, or IT Solutions, with at least 5+ years in a senior leadership role leading cross-functional commercial teams.

• Regional Market Knowledge: Proven commercial success and an established enterprise/partner network across Singapore and Malaysia.

• Commercial & Operational Acumen: Strong track record of meeting revenue targets, optimizing deal profitability, and managing the end-to-end order-to-cash lifecycle.

• Leadership & People Management: Demonstrated success in managing multidisciplinary teams across business development, solution engineering, direct sales, and operational support.

• Education: Bachelor's degree in business, Computer Science, Engineering, or a related field (Master's/MBA preferred).

• Communication & Negotiation: Exceptional executive presence, contract negotiation, and stakeholder management capabilities.