Drive Regional Growth. Win New Markets. Expand OEM & Aftermarket Footprint.
Regional Sales Manager, OEM & Aftermarket (APAC)
Amata City Chonburi, Thailand / Regional role
Why this role
Are you a commercially driven sales leader who thrives on building new markets, winning strategic customers, and driving growth across diverse regions
As Regional Sales Manager, OEM & Aftermarket (APAC), you will lead business expansion across Asia Pacific (excluding Australia & New Zealand), driving new revenue through both OEM and aftermarket channels. This is a high-impact, individual contributor role focused on market development, customer acquisition, and channel expansion across multiple countries.
You will operate as a front-line business leader without direct people management responsibilities, owning your markets end-to-end, from opportunity identification to deal closure and growth execution.
You'll work at the center of regional growth, developing new business opportunities with OEMs, distributors, and partners, while aligning internal teams to deliver commercial success. With strong exposure to regional markets and cross-functional collaboration, this role offers the opportunity to directly shape the company's footprint across APAC.
If you're energized by opening markets, closing deals, and building sustainable revenue streams, this is your opportunity to make a significant regional impact.
What you'll be doing
You'll drive regional sales growth and market expansion across OEM and aftermarket channels throughout APAC.
Regional Strategy & Market Expansion
- Define and execute regional sales strategy across OEM and aftermarket segments
- Identify and develop new markets, customers, and channel opportunities across APAC
- Build and expand distributor networks and aftermarket channels in targeted countries
- Drive early engagement with OEM customers to secure participation in future programs
Revenue Growth & Commercial Performance
- Own regional sales targets, pipeline development, and revenue growth
- Lead end-to-end sales cycle from prospecting to closing new business
- Drive pricing strategies, commercial negotiations, and contract agreements
- Ensure disciplined pipeline management, forecasting, and KPI tracking
Strategic Customer Engagement
- Build and strengthen relationships with key OEMs and Tier 1 suppliers across Thailand
- Act as the primary commercial interface for customer negotiations and escalation management
- Lead complex, high-value negotiations and long-term supply agreements
- Represent the organization in executive-level customer discussions and industry engagements
Market Intelligence & Competitive Positioning
- Monitor market trends, competitor activities, and customer needs
- Translate insights into actionable growth strategies and sales initiatives
- Identify emerging opportunities across OEM platforms and aftermarket segments
Cross-Functional Collaboration
- Partner with engineering, product, operations, and supply chain teams
- Align customer requirements with internal capabilities for successful delivery
- Support execution from business acquisition through order fulfillment and after-sales
Regional Presence & Business Development
- Travel across Asia Pacific (excluding ANZ) to develop relationships and expand market footprint
- Represent the company at trade shows, exhibitions, and customer visits
- Strengthen brand visibility and accelerate growth across multiple markets
Who we're looking for
You don't need to tick every box, but success in this role requires strong commercial leadership, regional exposure, and a growth-driven mindset.
Background & Experience
- Proven experience in sales, business development, or key account management within OEM and/or aftermarket environments
- Demonstrated success in driving regional growth and acquiring new business opportunities across international markets
- Experience working with distributor networks and multi-country customer portfolios in APAC
- Background in automotive, components, or related industries is preferred
Skills & Mindset
- Strong commercial acumen (pricing, negotiation, deal structuring)
- Ability to balance strategic thinking with hands-on execution
- Excellent stakeholder management across cultures and markets
- Confident communicator with ability to influence at multiple levels
- Self-driven, resilient, and results-oriented
- High ownership mindset with strong accountability for performance
Nice to have
- Experience across both OEM and aftermarket channels
- Knowledge of international trade, export processes, and regulations
- Multi-language capability (e.g., Chinese, Japanese)
- Familiarity with CRM tools and pipeline management
What's in it for you
- A regional role with full ownership of business growth across APAC
- Opportunity to operate as a market-facing leader without people management complexity
- Direct impact on revenue growth, market expansion, and strategic direction
- Exposure to international stakeholders and cross-functional collaboration
- A platform to build a strong regional footprint and long-term business value
- Competitive compensation aligned with growth and performance
Ready to lead regional growth
If you're looking for a role where you can expand markets, win customers, and drive meaningful business impact across APAC, we'd love to hear from you.
