About the Company - Groupe SEB is a global leader in small household appliances, renowned for innovation, superior quality, and strong commitment to sustainability. With a portfolio of iconic brands such as Tefal and Krupps, we design products that enhance everyday life for millions of consumers worldwide.
About the Role - We are looking for the talented candidate to join our Regional Team based in Bangkok, Thailand. Reporting to Head of Ecommerce - SEA.
Key Responsibilities:
- Monitor SEB brand accounts weekly across all APAC markets (Facebook, Instagram, TikTok, YouTube Shorts).
- Collect, organize, tag, and repost approved content to central/regional pages within agreed timelines.
- Produce bi-weekly and monthly performance reports (Reach, Impressions, Engagement, Views, Followers) using established dashboards and templates.
- Analyze content performance across markets to identify successful formats, hooks, storytelling techniques, creators, and platform-specific trends.
- Deliver bi-weekly content intelligence reports highlighting:
- Emerging social media trends and platform updates.
- Top-performing content formats and creative approaches.
- High-potential content from local markets that can be adapted regionally.
- Recommendations for future content production.
- Proactively recommend short-form content opportunities based on performance data, consumer behavior, seasonal moments, and platform trends.
- Coordinate with local market PICs on content approvals, content sourcing, and usage rights.
- Create 10-12 short-form videos per month for regional channels, including product demonstrations, trend adaptations, and performance-driven content concepts.
- Conduct competitor and industry benchmarking to identify emerging best practices and content opportunities.
- Support the team on PR/PO submissions accurately and on time ; maintain status tracker.
Key Requirements
- Strong understanding of Facebook, Instagram, TikTok, and YouTube Shorts ecosystems, metrics, and best practices.
- Ability to analyze content performance and convert data into actionable creative recommendations.
- Understanding social media trends, creator economy dynamics, and short-form video best practices.
- Experience creating content briefs, content concepts, or creative recommendations.
- Strong written communication skills with the ability to present insights clearly and influence creative decisions.
- Good English communication skills for regional collaboration across 10+ APAC markets.
- Proficiency in Excel, Powerpoint, CapCut, Canva, or similar video editing tools is a plus.
- Detail-oriented and comfortable managing recurring operational tasks while maintaining a strategic mindset.
- Experience in social media, digital marketing, content creation, or e-commerce is preferred
Join our passionate and entrepreneurial team and be part of a company that is shaping the future of home living through technology, creativity, and excellence.
