Retail Concept & Experiential Design Manager

We are looking for a Retail Concept & Experiential Design professional to join our Retail Strategy Development team.

This role sits at the intersection of retail strategy, spatial design, and customer experience. The successful candidate will translate market insights and retail strategies into compelling concepts, spatial narratives, and visual storytelling that shape the development of retail environments.

Working closely with the Research & Analytics team, this role will help transform data and consumer insights into clear retail concepts, mood & tone, and spatial perspectives that support business and leasing strategies.

A key responsibility of the role is ensuring that design concepts align with the intended customer journey, creating retail environments that deliver both strong commercial performance and engaging customer experiences.

Key Responsibilities

Retail Concept Development

Develop retail concepts and strategic narratives based on market research, customer insights, and business objectives

Translate strategic ideas into clear concept frameworks, themes, and storytelling for retail zones and projects

Define mood & tone, design language, and experiential direction for retail environments

Customer Journey & Experience Design

Ensure retail concepts and spatial ideas align with the intended customer journey and experience

Translate concepts into experience-driven spatial thinking, considering flow, interaction, and engagement within the retail environment

Support the development of retail environments that integrate tenant mix, experience, and spatial design

Spatial Visualization & Communication

Translate concepts into visual representations such as mood boards, diagrams, sections, spatial perspectives, and design references

Develop visual storytelling materials to communicate retail concepts clearly to internal teams and management

Support presentations with clear visualizations illustrating how strategies translate into physical retail environments

Cross-Functional Collaboration

Work closely with the Research & Analytics team to translate insights and data into actionable retail concepts

Collaborate with Strategy, Development, Leasing, and Marketing teams to align concepts with overall project goals

Support the development of retail strategies for new projects, repositioning, and asset enhancement initiatives

Qualifications

510 years of experience in Interior Design, Retail Design, Spatial Design, Business Development, or related fields

Experience working on retail, lifestyle, or mixed-use developments

Experience developing retail concepts, spatial narratives, and visual storytelling

Education

Bachelor's or Master's degree in Interior Design, Architecture, Spatial Design, or related disciplines

Skills & Capabilities

Strong conceptual thinking and storytelling ability

Strong understanding of retail environments and customer experience

Ability to translate strategic ideas into clear spatial and visual concepts

Strong visual communication and presentation skills

Ability to work effectively in a cross-functional strategy and design environment

Language Skills

Strong English communication skills, both written and spoken

Ability to present ideas, concepts, and design narratives clearly in English

Design & Visualization Tools

Candidates are expected to be proficient in some of the following tools (not required to master all):

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

SketchUp

Rhino or other 3D modeling tools

AutoCAD

Rendering tools such as Lumion, V-Ray, or Enscape

Presentation tools such as PowerPoint or Keynote